CPG Paid Social Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Assist in the execution and performance assessment of paid advertising campaigns across the business portfolio.

• Collaborate with lead Strategists or autonomously manage the complete strategy for selected core clients.

• Oversee reporting, optimizations, routine management of campaigns, timelines, budgets, pacing, and performance tracking.

• Ensure precise campaign setup, tracking, naming conventions, and thorough quality assurance across platforms such as Meta, Google, TikTok, and others.

• Carry out ad builds, campaign launches, updates, optimizations, reporting, and continuous monitoring.

• Discover growth opportunities, formulate test hypotheses, and suggest data-driven optimizations that align with client objectives.

• Integrate client goals, constraints, and brand nuances into strategic and execution decisions.

• Oversee client testing roadmaps, prioritize experiments, and determine next steps.

• Create and deliver performance reports and recaps utilizing effective data storytelling.

• Utilize Power Digital’s Nova ecosystem, including Power Circuit and Nova Creative Affinity.

• Propose innovative ideas, efficiencies, frameworks, and process enhancements.

• Employ AI technologies to enhance efficiency, performance analysis, and operational workflows.

⛳️ Requirements

• Proficient in spoken and written English at an advanced level is essential.

• 1–2 years of experience in digital marketing is required.

• A minimum of 1 year of Direct Response marketing experience specifically in E-Commerce.

• At least 1 year of experience with Meta or Google Ads for direct response campaigns.

• More than 1 year of experience leading paid advertising strategies for direct response marketing initiatives.

• At least 1 year of experience with Google Analytics and Shopify.

• Minimum of 1 year of experience in client-facing roles and managing communications.

• Strong skills in Excel, including advanced features.

• Exceptional data analytics abilities.

• Dependable, self-motivated, organized, and skilled in time management.

• An entrepreneurial mindset with a passion for problem-solving, ongoing learning, and personal growth.

🏝️ Benefits

• Comprehensive benefits package including health, dental, and vision insurance.

• Opportunities for professional development and continuous learning.

• Flexible work arrangements to support work-life balance.

• A dynamic and collaborative work environment.