CPG Paid Search Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Assist in the execution and performance management of paid advertising campaigns across the business portfolio.

• Collaborate with lead Strategists or independently oversee the complete strategy for selected core clients.

• Ensure precise setup, tracking, naming conventions, and rigorous quality assurance across Meta, Google, TikTok, and other paid advertising platforms.

• Oversee timelines, budgets, pacing, and daily campaign performance.

• Implement and enhance paid advertising programs from start to finish, including ad creation, reporting, pacing, and performance monitoring.

• Identify opportunities for growth, formulate test hypotheses, and suggest data-driven optimizations that align with client objectives.

• Integrate client goals, constraints, and brand nuances into execution and strategy.

• Address performance fluctuations, technical challenges, and campaign adjustments.

• Maintain budget pacing and highlight risks or opportunities.

• Manage client testing roadmaps, subsequent actions, and experiment prioritization.

• Ensure timely campaign launches, updates, and essential deliverables.

• Create and deliver performance reports and summaries using data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity.

• Propose innovative ideas, efficiencies, frameworks, and process enhancements.

• Employ AI technologies to enhance efficiency, performance analysis, and workflows.

• Achieve KPIs including $20K revenue/employee workload and 90% client retention assessed biannually.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• 1+ years of experience in Direct Response marketing specifically within E-Commerce; experience in Lead Generation and B2B is a plus.

• 1+ years of experience with Meta or Google Ads for direct response campaigns; knowledge of additional platforms is advantageous (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.).

• 1+ years of experience leading the paid advertising strategy for direct response marketing initiatives.

• 1+ years of experience with Google Analytics, Shopify; familiarity with other technical platforms is a plus.

• 1 year of experience in client-facing roles and managing communications.

• Strong Excel skills with a clear understanding of advanced Excel features.

• Excellent data analytics capabilities.

• Highly reliable, self-motivated, energetic, with a positive attitude and strong organizational and time management skills.

• An entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

• Advanced proficiency in both spoken and written English is required.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.

• Flexible work arrangements to support work-life balance.