CPG Associate Account Director

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Manage a portfolio of 4–6 consumer packaged goods (CPG) accounts, focusing mainly on beauty, personal care, wellness, or food and beverage brands.

• Act as the primary strategic partner for clients and take ownership of the performance narrative.

• Discover growth opportunities and align marketing initiatives with business objectives and revenue expansion across DTC, retail, and Amazon platforms.

• Collaborate with eCommerce, retail, and brand stakeholders to navigate channel trade-offs, product launches, and campaign strategies.

• Work alongside Project Managers to ensure timely execution of projects.

• Partner with the Account Director to develop quarterly strategies and long-term growth plans.

• Utilize AI technologies to improve and optimize business processes.

• Engage with Power Digital's Nova ecosystem and utilize Iris and Nova on a daily basis.

• Conduct weekly client calls for larger accounts and support Project Manager-led calls for smaller accounts.

• Convert Power Circuit roadmap outputs into weekly account priorities and identify execution deviations.

• Monitor DTC, retail media, and Amazon performance; pinpoint cross-channel dynamics and highlight insights.

• Coordinate efforts among paid, SEO, content, influencer, and creative teams under a cohesive account strategy.

• Provide guidance on channel mix and investment distribution.

• Assist in quarterly strategy, renewal preparations, and service expansion discussions.

• Establish and maintain client relationships while achieving at least 90% retention across accounts.

• Proactively identify performance issues and maintain a Pulse cadence at 100%.

⛳️ Requirements

• 4–7 years of experience in CPG, eCommerce, or retail marketing, with a background in day-to-day client relationship management.

• Knowledge of DTC, retail media, and Amazon fundamentals, including ASIN architecture, sponsored versus organic listings, and retail partner dynamics.

• Basic understanding of omnichannel measurement, Marketing Mix Modeling (MMM), and incrementality testing.

• Proficient in cross-channel strategies involving paid, SEO, content, and influencer marketing.

• Comfortable presenting to stakeholders at the director and VP levels.

• Excellent written and verbal communication skills.

• Advanced proficiency in spoken and written English is mandatory.

🏝️ Benefits

• Competitive base salary with additional commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support charitable activities.

• Fully flexible work environment: remote, in-office, or hybrid options available.

• One-time 400,000 COP Work From Home (WFH) stipend included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantias.

• Paid Social Security contributions.

• Unlimited opportunities for growth and leadership in a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring cash prizes and recognition for exceptional performance.

• Opportunities to participate in company Diversity, Equity, and Inclusion (DEI) initiatives.