Country Manager – DACH

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement the commercial strategy for the DACH region, ensuring alignment with company goals and growth objectives.

• Formulate annual business plans, sales forecasts, and strategies for account growth.

• Propel market share expansion across Germany, Austria, and Switzerland through both existing and new channels.

• Identify and cultivate new business opportunities, customers, and market entry routes.

• Keep track of market trends, competitor activities, customer insights, and industry developments.

• Achieve revenue, profit, and inventory targets.

• Establish and nurture relationships with distributors, key retailers, and strategic partners.

• Oversee commercial negotiations and annual business planning with major accounts.

• Manage pricing strategies, margins, promotional activities, inventory planning, and commercial investments.

• Enhance account performance through business reviews and growth initiatives.

• Ensure successful execution across consumer electronics, photography, department store, lifestyle, and specialty retail channels.

• Collaborate with Marketing and PR teams on local strategies and trade marketing initiatives.

• Ensure the implementation of point-of-sale materials, merchandising standards, and retail activations.

• Maintain market presence through customer visits, retail audits, industry events, and trade shows.

• Provide product education, training, and commercial presentations.

• Collect and communicate customer feedback, market intelligence, and opportunities to internal teams.

• Support and develop local team members.

• Work collaboratively with Sales Operations, Supply Chain, Finance, Marketing, and Product teams.

• Represent the DACH market within the larger European organization.

• Align local market requirements with global business priorities.

⛳️ Requirements

• Over 5 years of experience in a Country Manager, Sales Manager, Key Account Manager, or a comparable commercial leadership role.

• Proven track record in managing sales within the consumer electronics, photography, imaging, premium consumer goods, or related sectors.

• In-depth knowledge of the DACH retail landscape and experience collaborating with distributors and retail partners.

• Demonstrated capability to increase market share and achieve commercial results in competitive environments.

• Strong commercial acumen with exceptional forecasting, planning, and analytical abilities.

• Experience in negotiating complex commercial agreements and managing strategic customer relationships.

• Solid understanding of retail economics, margin structures, promotion planning, and category management.

• Experience in developing and executing trade marketing and retail activation strategies.

• Excellent communication, presentation, and stakeholder management skills.

• An entrepreneurial spirit with the ability to identify opportunities and translate them into results.

• Highly organized, self-motivated, and comfortable working independently.

• Familiarity with ERP and business planning systems; experience with Business Central is a plus.

• Proficient in both German and English; knowledge of French is an asset.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working conditions and a supportive work environment.

• Comprehensive health and wellness benefits.

• Employee discounts on products and services.