Country Manager – China

This is a fully remote position, open to applicants in China.

📋 Description

• Lead the recruitment of international students to Swinburne University of Technology from China and assist with recruitment for the Malaysia campus.

• Attract high-quality international students for the Melbourne campuses of SUT.

• Advocate for SUT’s unique value proposition and enhance the student experience.

• Assist in educational articulation arrangements, manage agents, facilitate school recruitment, foster educational partnerships, and maintain sponsor relationships.

• Oversee direct sales channels to generate leads and boost conversion rates from leads to applications and accepted offers to enrolments.

• Support the Senior Country Manager for China and the Regional Manager for North Asia in pinpointing recruitment opportunities.

• Utilize digital technologies and execute digital recruitment initiatives, including social media activities.

• Travel extensively within China and possibly throughout the broader region, averaging three months per year.

• Execute sales and recruitment activities to achieve enrolment targets.

• Expand student recruitment utilizing available resources such as scholarships and GS processes.

• Develop and sustain university articulation partnerships and pathway programs.

• Organize Open Days, information seminars, and conversion workshops.

• Collaborate with Future Students, Marketing, International Conversion, and International Admissions teams.

• Use the CRM to manage qualified leads across direct, agency, and partner channels.

• Deliver quarterly activity plans and monthly reports on activities.

• Train international agents and school counselors while ensuring agent compliance.

• Maintain expertise in the ESOS Act, DIBP regulations, AVCC National Code, and Privacy legislation.

• Investigate Chinese education systems, qualifications, pathways, and admission prerequisites.

• Produce performance data, evaluation reports, market insights, and competitor analyses.

• Research and assess qualifications and experiences to uphold University entry standards.

• Evaluate applications and issue offer letters and eCoEs as necessary.

• Monitor visa statuses in PRISMS and follow up with students throughout the admissions process.

• Provide prompt and precise customer service to students, agents, partners, and stakeholders.

• Contribute to recruitment strategies, compliance audits, agent evaluations, and promotional materials.

• Conduct genuine student background checks.

⛳️ Requirements

• A Bachelor’s or Master’s degree with 5–10 years of pertinent experience; or extensive experience and specialized expertise or broad knowledge in a highly relevant field; or an equivalent combination of relevant experience and/or education/training.

• In-depth knowledge of international student recruitment and/or admissions processes.

• Capability to quickly acquire knowledge of SUT’s offerings, courses, policies, and procedures.

• Experience in working with international students and in stakeholder relationship marketing using a Customer Relationship Management system.

• Proven ability to close sales with international student target demographics.

• Exceptional interpersonal and communication skills.

• Ability to cultivate positive relationships with internal and external stakeholders from diverse cultural backgrounds.

• Influencing skills that lead to favorable business outcomes.

• Proficient in developing high-quality reports, plans, policies, and correspondence.

• Strong analytical skills and meticulous attention to detail.

• Ability to evaluate and interpret complex data and make informed admissions decisions.

• Demonstrated ability to meet deadlines, achieve target outcomes, and address problems independently.

• Sound judgment, adaptability, and initiative.

• Ability to establish and maintain effective relationships with colleagues and clients from various levels and backgrounds.

• Responsive customer service capabilities.

• Excellent English communication skills and fluency in Mandarin.

• A valid passport and the ability to travel domestically and internationally.

• Knowledge and proficiency in CRM systems.

• Familiarity with StudyLink Connect platforms.

• Skills in using Chinese social media tools such as WeChat and Red.

• Background in customer acquisition, engagement, and conversion strategies.

• Understanding of nurture marketing, student decision-making processes, and future student lifecycles.

• Willingness to work evenings and weekends and to travel extensively in China and abroad as needed.

🏝️ Benefits

• Performance-related pay may be tied to the successful achievement of KPIs, as per the signed contract.

• Scholarships available as a recruitment incentive.

• Opportunities for travel within China and potentially the broader region.

• A supportive work environment with like-minded professionals.

• Professional exposure to international higher education, digital marketing, and strategic consulting.