Country Manager

This is a fully remote position, open to applicants in China.

📋 Description

• Lead the recruitment of international students to Swinburne University of Technology from China and assist with recruitment efforts for the Malaysia campus.

• Attract high-caliber international students to Swinburne's campuses in Melbourne.

• Advocate for SUT's value proposition and student experience while maintaining the University’s reputation and risk profile.

• Assist with education articulation arrangements in China, agent management, school recruitment, educational partnerships, sponsor relationships, and direct sales channels.

• Generate leads and enhance the conversion rate from leads to applications and accepted offers to enrollments.

• Identify new student recruitment opportunities for Melbourne and Malaysia offerings, including the use of digital technologies.

• Travel extensively within the region/market, approximately three months each calendar year, along with additional local channel engagement.

• Execute sales and recruitment activities and meet annual enrollment targets.

• Develop and support university articulation partnerships and pathway agreements.

• Organize online and in-person Open Days, information seminars, and conversion workshops.

• Collaborate with Future Students and Marketing teams on digital strategies, social media postings, brand development, and lead acquisition.

• Maintain thorough knowledge of SUT products and processes to advise prospective international students.

• Utilize the CRM system to manage qualified leads across direct, agency, and partner channels, converting leads into applications.

• Create quarterly activity plans and monthly activity reports, ensuring travel and expenditure align with SUT requirements.

• Train international agents and school counselors to ensure compliance with Australian and international legislation.

• Stay informed about the ESOS Act, DIBP regulations, AVCC National Code, and Privacy legislation.

• Develop specialized knowledge of Chinese education systems, qualifications, pathways, and admissions requirements.

• Generate performance data, evaluation reports, market insights, and recommendations regarding recruitment activities and agent performance.

• Research and interpret qualifications and experience to uphold University entry standards.

• Assess applications and issue offer letters and eCoEs as necessary.

• Monitor visa statuses in PRISMS and maintain communication with students throughout the admissions cycle.

• Provide timely, accurate, and efficient customer service to students, agents, partners, and stakeholders.

• Conduct thorough student background checks and contribute to recruitment strategies, compliance audits, agent evaluations, and promotional materials.

⛳️ Requirements

• A Bachelor’s or Master’s degree with 5–10 years of relevant experience; or extensive experience with specialist expertise or broad knowledge in a closely related field; or an equivalent combination of relevant experience and/or education/training.

• In-depth knowledge of international student recruitment and/or admissions practices.

• Ability to quickly learn about SUT’s products, courses, policies, and procedures.

• Experience working with international students and in stakeholder relationship marketing utilizing a CRM, with a proven track record of closing sales with this demographic.

• Exceptional interpersonal and communication skills.

• Strong influencing skills that lead to successful business outcomes.

• Capability to create high-quality documentation, including reports, plans, policies, and correspondence.

• Excellent analytical skills and meticulous attention to detail, including the evaluation and interpretation of complex data and making admissions assessments.

• Proven ability to meet deadlines, achieve target outcomes, and resolve issues independently, using sound judgment, flexibility, and initiative.

• Ability to foster and maintain effective relationships with colleagues and clients from diverse backgrounds and provide responsive customer service.

• Outstanding English communication skills and fluency in Mandarin.

• Valid passport and willingness to travel domestically and internationally.

• Knowledge and proficiency in CRMs (desirable).

• Familiarity with StudyLink Connect platforms (desirable).

• Experience using Chinese social media tools such as WeChat and Red (desirable).

• Background in customer acquisition, engagement, and conversion strategies (desirable).

• Understanding of nurture marketing, student decision-making processes, and future student lifecycles (desirable).

• Willingness to work during evenings and weekends, and travel extensively in China and overseas as needed.

🏝️ Benefits

• Performance-related pay may be tied to the successful achievement of KPIs, subject to the signed contract.

• Scholarships available as a recruitment incentive.

• A supportive environment with colleagues who share similar professional aspirations.