Copywriter, Content Strategist

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Take ownership of the monthly email strategy and copy implementation across 6–7 assigned accounts.

• Develop and manage top-of-the-month content calendars as email concepts are crafted.

• Create campaigns and automated email and SMS copy for the designated accounts.

• Write landing page and advertisement copy to assist with acquisition efforts as necessary.

• Utilize performance data to enhance messaging strategy and suggest subsequent actions.

• Analyze insights from Klaviyo, Shopify, and SMS reporting tools to guide content and messaging choices.

• Balance efficiency and quality in a high-speed environment with tight deadlines, client communication gaps, and unexpected changes.

• Question briefs and aid in refining messaging direction when there are opportunities to enhance clarity, brand alignment, or performance.

• Work collaboratively with strategists, project managers, designers, account managers, and clients through the planning, development, and execution phases.

• Actively participate in client onboarding sessions and clearly represent the needs of copy and content strategy.

• Uphold high standards for grammar, spelling, punctuation, brand voice, organization of creative files, and the quality of final deliverables.

• Keep up to date with industry trends, testing methodologies, and channel best practices to boost campaign performance.

• Contribute to departmental objectives and share insights that enhance the overall copy team.

• Maintain relevant copywriting and marketing certifications.

⛳️ Requirements

• A bachelor's degree is preferred.

• Minimum of 2 years’ experience in writing emails and advertisement copy for B2C or B2B brands.

• A robust portfolio that demonstrates successful acquisition and retention campaigns, including advertisements, landing pages, sales pages, emails, and SMS.

• Experience in developing messaging and content recommendations driven by A/B testing and performance analytics.

• Excellent communication, organizational, and time-management abilities.

• Strong attention to detail with a history of producing accurate, brand-compliant work.

• Experience in eCommerce is mandatory.

• Ability to work during standard business hours (9:00 am–5:00 pm) in ET, CT, MT, or PT time zones.

🏝️ Benefits

• Comprehensive health coverage.

• Flexible working hours.

• Opportunities for professional development and training.

• A supportive and inclusive work environment.