Copywriter, Content Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Utilize AI throughout the creative workflow to deliver superior results more efficiently

• Produce email, SMS, landing page, ad copy, and various other marketing materials

• Develop and enhance AI prompts, skills, projects, and processes

• Create campaign concepts, flow strategies, messaging approaches, and creative direction that align with client objectives

• Convert customer insights into engaging, conversion-driven marketing prospects

• Refine AI-generated drafts into high-quality, brand-consistent marketing materials

• Ensure that all deliverables adhere to Homestead's and clients' standards for messaging, clarity, and accuracy

• Balance quality with efficiency and adapt quickly based on feedback

• Collaborate closely with Account Strategists throughout the planning and execution of campaigns

• Work in partnership with designers, project managers, copywriters, and account managers

• Participate in brainstorming sessions, creative reviews, and client meetings

• Keep abreast of the latest AI tools and prompting methodologies

• Share effective workflows and best practices to enhance Homestead's AI capabilities

• Manage multiple clients and deadlines within a dynamic environment

⛳️ Requirements

• Over 3 years of copywriting experience in eCommerce, digital marketing, or related disciplines

• A robust portfolio demonstrating expertise in email, SMS, landing pages, paid advertisements, and other marketing assets

• Proven experience in crafting both acquisition and retention marketing copy

• Strong editing abilities with meticulous attention to detail

• Advanced skills with AI tools such as ChatGPT, Claude, Gemini, or equivalent

• Capability to write effective prompts, critically assess AI-generated content, and refine outputs to align with brand voice, performance, and quality criteria

• Proficiency in balancing efficiency with quality while handling multiple priorities

• Excellent communication, teamwork, and organizational abilities

• In-depth understanding of customer psychology and direct-response marketing

• Experience in eCommerce is essential

• Bachelor's degree or equivalent experience is preferred

• Familiarity with A/B testing and performance-driven copy optimization is a plus

• Knowledge of prompt engineering or creating repeatable AI workflows is advantageous

• Experience in a collaborative agency setting is beneficial

• Availability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones

🏝️ Benefits

• Fully remote position

• Standard business hours aligned with ET, CT, MT, or PT time zones

• Equal opportunity employer

• Reasonable accommodations for individuals with disabilities