Conversion Rate Optimization Lead

This is a fully remote position, open to applicants in United Kingdom, +3 more countries.

📋 Description

• Maintain a robust and prioritized CRO experimentation pipeline utilizing analytics, session data, research, and signals from paid performance.

• Design experiments with well-defined hypotheses, primary metrics, sample sizes, and established guardrails.

• Conduct quality assurance on every experimental variant across various devices and edge cases prior to launch.

• Safeguard the funnel from faulty, off-brand, non-compliant variants and regressions.

• Analyze experiment outcomes for significance, confidence, and segment effects.

• Identify winners, losers, or inconclusive results and outline subsequent steps.

• Collaborate with Growth Engineers and Growth Designers to remove obstacles, ensuring continuous experiment progress.

• Take ownership of weekly reporting that includes shipped work, successes, insights, and future actions.

• Execute experimentation across landing pages, intake flows, checkout processes, and the overall funnel.

• Report directly to the Head of CRO and work closely with the CRO and Web team.

⛳️ Requirements

• A minimum of 4 years of experience conducting a high volume (hundreds) of experiments for DTC ecommerce brands in fast-paced, high-transaction environments.

• Proven ability to manage numerous tests concurrently while maintaining a prioritized roadmap.

• Direct involvement in end-to-end testing processes, including ideation, setup, quality assurance, and reporting.

• Knowledge of the ad-to-landing-page transition and the relationship between CRO, paid efficiency, CAC, quality scores, and landing-page experiences.

• Strong analytical and CRO-focused mindset, with an emphasis on segment and behavior analysis.

• Proficiency in written planning, clear prioritization, and consistent reporting rhythms.

• Capability to work independently in a dynamic environment.

• Familiarity with concepts such as statistical significance, power, sequential testing, and methods to guard against false wins is an advantage.

• Experience with both qualitative and quantitative research methods, including heatmaps, session recordings, surveys, and user testing is a plus.

• Previous experience with CRO in regulated industries is beneficial.

• Technical knowledge of websites and data, along with the ability to convert ideas into actionable requests, is a plus.

• Experience running experiments across various markets/geographies, especially in the UK and EU, is advantageous.

• Familiarity with tools like Omniconvert, PostHog, and HEX is a plus.

🏝️ Benefits

• Equity in an early-stage company.

• Comprehensive medical insurance (if applicable).

• Fully remote work environment.

• Budget allocated for books, courses, and coaching.

• Personal wellness budget for gym memberships and health applications.

• Complimentary membership with a clinic offering GLP-1 medications.

• Free biweekly health coaching sessions.

• Free biweekly work coaching sessions.

• MacBook and necessary work-from-home equipment provided as needed.

• Opportunity to influence and shape the company culture.