Content Strategy Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the full content strategy and execution for 7–10 marketplace accounts within the Beauty, Wellness, and CPG sectors.

• Create and uphold content roadmaps that align with client goals, seasonal focuses, and platform modifications.

• Spearhead the creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and advertising creatives (SBAs, SBVs, DSP) in collaboration with the Design team.

• Convert brand strategies, insights, and keyword opportunities into creative briefs and actionable recommendations.

• Ensure that all creative outputs adhere to marketplace best practices and brand standards.

• Implement updates based on SEO insights, customer feedback, and competitive analysis.

• Perform content audits to ensure accuracy, consistency, and optimization.

• Assist in the planning and execution of A/B or multivariate testing.

• Monitor performance metrics and provide insights to senior content leaders.

• Contribute to client presentations with summaries of creative performance and learnings from tests.

• Work collaboratively with Performance Marketing, SEO, Brand Strategy, and Design teams.

• Share insights on emerging category trends and platform updates with colleagues.

⛳️ Requirements

• 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative positions.

• Demonstrated success in developing and optimizing content for Amazon (PDPs, A+, Brand Stores, imagery, and copy).

• Proficient in using Amazon Seller/Vendor Central.

• Experience managing multiple brand portfolios in a fast-paced agency or aggregator setting.

• Exceptional project management abilities, with a knack for balancing various deadlines across clients.

• Strong collaboration and communication capabilities.

• Comfortable presenting internally or to clients.

• In-depth understanding of marketplace best practices.

• Proficiency in tools such as Helium10, DataDive, Intellivy, PickFu, and similar to facilitate data-driven creative decisions.

• Familiarity with SEO insights, customer reviews, competitive analysis, and performance metrics including CTR, CVR, traffic, and keyword ranking.

🏝️ Benefits

• Health, dental, and vision insurance.

• Paid time off (PTO).

• 401K matching program.

• Summer Fridays.

• Educational stipend.

• Wellness and commuter benefits.

• Opportunity to work with a dynamic, consultative team of experts.

• Performance-based bonus.