Content Strategist

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Develop tailored strategies for clients and implement best practices to meet NSMs.

• Enhance and adjust strategies based on marketing objectives, campaigns, and past performance data.

• Collaborate with Associate Directors to address obstacles impacting strategy and goal achievement.

• Create innovative briefs and engaging content campaigns informed by competitor analysis and audience insights.

• Establish client objectives using Google Analytics, CRM data, SEMRush, and Ahrefs; secure approval from Associate Directors.

• Oversee the execution of strategies and project duties utilizing Asana.

• Assign tasks to specialists and clients while ensuring adherence to deadlines.

• Work alongside Project Managers as necessary to monitor tasks, deadlines, and client interactions.

• Partner with content writers and designers to ensure the timely delivery of high-quality content campaigns.

• Act as the primary liaison between clients and the internal team.

• Communicate timelines for deliverables, progress on goals, obstacles, growth possibilities, and changes in accounts.

• Provide updates to clients through bi-weekly meetings, monthly and quarterly reports, as well as two bi-annual business review presentations.

• Recognize opportunities for upselling, cross-selling, and referrals.

⛳️ Requirements

• Demonstrated success in applying SEO principles and content strategies, including keyword research, on-page optimization, and link building.

• Capability to analyze website traffic and SEO metrics using tools like Google Analytics.

• Excellent communication skills with a comfort for client-facing roles and managing stakeholder relationships.

• Knowledge of Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools.

• Proven skills in organization, project management, and time management.

• Authentic passion for digital marketing, SEO, and content creation.

• Previous agency experience is required.

• Experience in B2B tech and/or SaaS is essential.

• Motivated to keep up with industry trends, including the impact of AI and automation on marketing and operations.

• Must reside in the United States.

• Must be legally authorized to work in the United States.

• Reliable internet access and a professional background are required.

• Ability to remain seated for extended periods and effectively observe and interpret written and verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-paid coverage for you and a 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Gympass membership.

• Unlimited paid time off (with a minimum of 2 weeks).

• Paid company holidays.

• A day off for your birthday.

• End of Year Recharge (office closure from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure, increasing in total amount over time.

• Annual anniversary trip with peers and executive leadership.

• Remote work from a home office.

• Choice of PC or Mac provided.