Brand Content Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Deeply understand the identity, values, audience, and objectives of the assigned brands.

• Research trends, competitors, references, and opportunities within the digital landscape.

• Conceptualize and develop ideas for the content calendars of each brand.

• Create copy, concepts, and briefs for the design and production teams.

• Develop content ideas tailored to campaigns and Paid Media requirements.

• Manage the scheduling and publication of content on digital platforms.

• Conduct Community Management tasks and monitor the assigned communities.

• Participate in the planning of productions and content coverage as necessary.

• Monitor KPIs and analyze the performance of published pieces.

• Prepare performance reports and identify areas for improvement.

• Identify trends and propose new concepts, formats, and ideas for the brands.

• Utilize Artificial Intelligence tools for research, copywriting, conceptualization, reporting, and work optimization.

• Present ideas and results to clients when required.

⛳️ Requirements

• A minimum of 3 years of experience in Marketing, Digital Marketing, or Content Marketing.

• Proven experience in generating and planning digital content for brands.

• Experience managing social media accounts and platforms directly.

• Strong copywriting skills and creative conceptualization.

• Experience developing content calendars.

• Knowledge of programming, publishing, and content management on social networks.

• Experience in Community Management.

• Ability to analyze metrics and translate results into actionable recommendations.

• Experience using generative AI tools within the creative workflow.

• Excellent writing, spelling, and attention to detail.

• Ability to present and defend ideas, as well as receive and incorporate feedback.

• Creative, autonomous, organized, and adaptable profile.

• Education in Marketing, Digital Marketing, Advertising, Communication, or related fields.

• Portfolio/book of previous work.

🏝️ Benefits

• Remote work arrangement, with potential occasional participation in productions/coverage depending on location.

• Work schedule from Monday to Friday, 9:00 AM to 6:30 PM.