Content Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and oversee tailored client content and SEO strategies.

• Manage daily deliverables for Enterprise clients.

• Create comprehensive marketing strategies informed by service-line expertise, business objectives, campaigns, and past performance.

• Apply SEO and content best practices, including LTV:CAC modeling, customer acquisition, SERP share, and content creation.

• Design creative briefs and content campaigns utilizing competitor analysis and audience insights.

• Establish client objectives through Google Analytics, CRM data, SEMRush, and Ahrefs; secure Associate Director approval prior to presentation.

• Ensure effective strategy execution through project management and task delegation.

• Utilize Asana for task creation, assignment, and deadline tracking.

• Collaborate with Project Managers, content writers, designers, specialists, clients, and internal leadership.

• Foster client relationships and communicate timelines, progress updates, challenges, opportunities, and account changes.

• Present client strategy updates via bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.

• Discover opportunities for client upsells, cross-sells, and referrals.

⛳️ Requirements

• Demonstrated success in implementing SEO principles and content strategies.

• Experience with keyword research, on-page optimization, and link-building techniques.

• Proficient in analyzing website traffic and SEO metrics using tools such as Google Analytics.

• Excellent client-facing communication skills with the ability to manage stakeholder relationships effectively.

• Knowledge of Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools like Screaming Frog.

• Strong organizational, project management, and time management abilities.

• Genuine passion for digital marketing, SEO, and content creation.

• Previous agency experience is essential.

• Experience in B2B tech and/or SaaS industries is required.

• Commitment to staying updated on industry trends, including the impact of AI and automation on marketing and operations.

• Valid and current work authorization in Canada.

• Permanent residency in Canada is required.

• Dependable internet access is necessary.

• Capability to remain stationary for prolonged periods and interpret written and verbal communication.

🏝️ Benefits

• Medical, dental, and vision insurance plans, as well as disability and life coverage for you and your family.

• 100% employer-funded plan for you and a 50% contribution for dependents.

• Access to certified therapists through Spring Health.

• Headspace membership.

• Gympass membership.

• Unlimited paid time off (minimum of 2 weeks).

• Paid company holidays.

• Birthday off.

• Year-End Recharge (office closure from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) options with a 3% company match.

• Annual bonus based on length of service, increasing in total amount over time.

• Annual anniversary trip with colleagues and executive leadership.

• Remote work from a home office.

• Choice of PC or Mac provided.

• Competitive living wage at Directive.