Content & Outbound Specialist – Part-time

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Create high-quality B2B articles, essays, and thought-leadership content tailored for the target audience.

• Compose personalized prospecting messages, follow-ups, customer communications, and post-call summaries.

• Develop and maintain targeted prospect lists across Turkey, Europe, and increasingly South Africa.

• Conduct research on companies and decision-makers to identify relevant opportunities and potential introductions.

• Execute email and LinkedIn outbound campaigns, managing follow-ups until meetings are booked.

• Enhance and refine messaging based on responses from prospects and outcomes of campaigns.

• Create and edit product copy, website content, onboarding materials, help text, and other written communications.

• Utilize AI tools such as ChatGPT and Claude for research, drafting, and organization, while verifying and correcting information.

• Keep prospecting activities and interactions up to date in the CRM accurately.

• Collaborate directly with the Co-Founder and COO, receiving weekly feedback and independently managing your workload.

⛳️ Requirements

• 3–6 years of professional writing experience, preferably in a B2B, SaaS, technology, or commercial setting.

• Demonstrated success in writing engaging content, including articles, thought leadership pieces, copy, newsletters, website content, or other published works.

• Practical experience in B2B outbound efforts, including building prospect lists, sending personalized outreach, managing replies, and scheduling meetings.

• Exceptional written and verbal English skills, with the ability to express ideas clearly, naturally, and without unnecessary jargon or filler.

• Strong research abilities and the capacity to understand a business, its customers, and their challenges prior to writing to them.

• Proficiency in using ChatGPT, Claude, or similar AI tools as an integral part of your daily workflow.

• Skill in identifying inaccurate or AI-generated information and fact-checking outputs before they reach a prospect or customer.

• Comfort working independently in an early-stage, founder-led environment with minimal structure.

• Strong commercial awareness and understanding of how effective writing can initiate conversations and create opportunities.

• Experience in manufacturing, distribution, logistics, industrial technology, or operations is a plus.

• Familiarity or connections with the South African manufacturing and distribution market is a significant advantage.

• Willingness to start on a part-time, paid trial basis with the potential for more hours.

• Prepared to submit 2–3 writing samples, an example of an outbound sequence executed, and a brief description of current AI usage as part of the application process.

🏝️ Benefits

• Paid trial period of a few weeks involving real work.

• Possibility of increased hours over time if both parties wish to continue the collaboration.