Content Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Compose, edit, and disseminate blog posts, social media content, bylined articles, and other materials that highlight Flashpoint's intelligence and expertise.

• Collaborate with stakeholders to produce high-quality content that meets deadlines and aligns with brand and marketing objectives.

• Conduct interviews with analysts and subject matter experts to convert technical research, proprietary data, and emerging threat insights into relatable narratives.

• Contribute to research reports, guides, thought leadership pieces, and foundational assets.

• Work alongside Design and Social Media teams to create visuals, animations, videos, and other creative assets.

• Generate content that supports media opportunities, thought leadership projects, and marketing initiatives.

• Transform existing research into new formats.

• Implement SEO and generative engine optimization best practices.

• Utilize AI-driven tools and develop workflows for content creation, editing, optimization, and repurposing.

• Monitor content engagement, organic visibility, and website performance in collaboration with Revenue Marketing.

• Leverage performance analytics to enhance existing content and guide future priorities.

• Acquire a comprehensive understanding of Flashpoint's mission, products, audiences, and brand voice.

• Publish initial blog entries and social media content within the first 30 days.

• Independently interview subject matter experts and deliver assigned content within 60 days.

• Suggest and initiate AI-enabled workflow enhancements.

• Take responsibility for assigned long-form content and contribute to PR or integrated campaigns within 90 days.

⛳️ Requirements

• Background in content marketing, copywriting, journalism, communications, or a similar field.

• Proven experience in creating digital content such as blog posts, social media copy, articles, and marketing materials.

• Excellent writing, editing, and storytelling abilities.

• A portfolio showcasing the ability to simplify complex topics and make them engaging.

• Strong analytical and interviewing capabilities.

• Experience in transforming research, data, and subject matter expertise into user-friendly content.

• Practical experience with AI tools to enhance or develop workflows.

• Familiarity with SEO principles.

• Understanding of AI-driven search and content discovery mechanisms.

• Interest in content performance and utilizing data to boost engagement, visibility, and business results.

• Exceptional organizational skills and meticulous attention to detail.

• Ability to juggle multiple projects and adhere to deadlines.

• Experience writing about cybersecurity, threat intelligence, enterprise technology, or B2B SaaS is a plus.

• Knowledge of WordPress and SEO or content analytics tools is an advantage.

• Experience collaborating with designers or creative teams is beneficial.

• Familiarity with Canva is a plus.

🏝️ Benefits

• Target bonus.

• Gym reimbursements.

• Expensed lunches.

• Company-funded virtual events.

• Local team member meetups.

• Opportunities for learning and development.

• Defined career paths.

• Regular one-on-ones and performance evaluations.

• A culture of diversity, inclusion, belonging, and equity.

• Inclusive employee events.