Content Marketing Program Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Pellera's content strategy, editorial calendar, and the overall content planning process.

• Create and oversee website copy, blogs and articles, customer success stories, case studies, executive thought leadership pieces, email campaigns and newsletters, landing pages, campaign materials, and sales enablement resources.

• Simplify complex technology subjects into engaging, business-oriented content.

• Ensure consistency in brand messaging, positioning, and voice across all channels.

• Conduct interviews and collaborate with customers, executives, technical specialists, and partners.

• Lead Pellera's social media strategy and execution on LinkedIn and Instagram.

• Generate platform-specific content and repurpose/distribute content across various channels.

• Highlight company news, customer stories, industry insights, executive viewpoints, events, and campaign content.

• Track channel performance and refine content based on engagement and business results.

• Create solution briefs, one-pagers, presentations, battlecards, playbooks, and customer proof points.

• Collaborate with Sales, Marketing, and Solutions teams to meet business goals and support buyer journeys.

• Provide content and messaging for integrated marketing campaigns.

• Maintain a comprehensive repository of customer testimonials, case studies, and sales resources.

• Implement SEO best practices across website, blog, and landing page content.

• Analyze content, social media, and campaign performance using analytics tools.

• Utilize data and insights to enhance content strategy and business outcomes.

• Identify opportunities to boost Pellera's market presence, storytelling, and content operations.

• Align content initiatives with broader marketing and business objectives.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.

• Over 4 years of experience in content marketing, communications, copywriting, journalism, public relations, or a similar discipline.

• Outstanding writing, editing, and storytelling skills.

• Proven experience in creating content for B2B audiences.

• Ability to convert technical concepts into clear, engaging customer-focused narratives.

• Experience in developing web, social, email, blog, and sales enablement content.

• Direct experience in executing social media programs across various channels.

• Knowledge of content strategy, SEO principles, and audience engagement techniques.

• Strong project management, organizational, and prioritization abilities.

• Capacity to manage multiple stakeholders and meet deadlines in a fast-paced environment.

• Cross-functional experience with marketing, sales, technical, and executive stakeholders.

• Keen attention to detail and a commitment to brand quality and consistency.

• Integrity, professionalism, and alignment with company values.

• Preferred: 4+ years in B2B technology organizations; background in IT services, cloud computing, cybersecurity, infrastructure, AI, or enterprise technology; experience in customer advocacy/storytelling or case study programs; knowledge of content analytics, SEO, and digital marketing optimization; experience with integrated marketing campaigns; familiarity with HubSpot, Salesforce, WordPress, Adobe Creative Suite, Canva, LinkedIn advertising, Meta platforms, or similar technologies.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• A supportive and inclusive company culture.