Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of content strategy and planning tailored for specialized fleet and insurance audiences.

• Create and draft marketing materials such as blog posts, white papers, guides, checklists, emails, advertisements, webpages, and webinar content.

• Conduct interviews with internal team members, partners, and customers to convert technical and regulatory concepts into authoritative content.

• Establish and uphold AI-assisted content workflows, ensuring quality assurance and editing processes are in place.

• Manage the blog strategy from initial planning and drafting to search engine optimization (SEO), answer engine optimization (AEO), and conversion enhancement.

• Drive AEO initiatives, focusing on structured data/schema, AI-answer-engine formatting, entity and authorship signals, and testing methods.

• Uphold SEO fundamentals, which include keyword research, on-page optimization, and technical hygiene.

• Create email nurture campaigns aimed at advancing and re-engaging leads.

• Execute structured A/B tests on subject lines, calls to action (CTAs), and website copy.

• Analyze content performance concerning pipeline and business impact.

• Leverage performance data to inform future content creation.

⛳️ Requirements

• 4+ years of experience in content marketing, with direct responsibility for strategy development.

• Background in writing about insurance or proven success in mastering another niche, technical, or regulated industry.

• Strong foundational understanding of SEO best practices.

• Developing or established expertise in AEO, encompassing structured data, content structure, and entity authority.

• Direct experience in building or managing AI-assisted content workflows at scale.

• Demonstrated ability to produce content that is discoverable through traditional search, competitive in rankings, and citable in AI-generated responses.

• Excellent proofreading capabilities alongside meticulous attention to detail.

• Competence in managing multiple projects and competing priorities autonomously.

• Proficient in AP Style, Google Search Console, and Google Analytics.

• Familiarity with content management systems; experience with HubSpot is preferred.

• Knowledge of SEO/AEO tools such as Ahrefs, SEMrush, or similar platforms.

• Writing samples or a portfolio link is required, ideally showcasing technical or complex subject matter writing.

• Must be comfortable collaborating across multiple time zones with geographically dispersed teams.

🏝️ Benefits

• Flexible and generous Paid Time Off.

• Paid Volunteer Days.

• 401k Employer Match.

• Comprehensive Healthcare Benefits.

• Up to 12 weeks of paid maternity leave based on tenure.

• Wellness & Tuition Reimbursement.

• Flexible Work Arrangements.

• SambaSafety swag.

• SambaSafety Events.

• An inclusive culture that supports diversity, equality, and inclusion.