Content Marketing Manager

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Conduct an in-depth analysis of Gracenote’s products, market trends, and exclusive data to create thought leadership content and messaging.

• Review and revise website content to enhance clarity, emphasize data insights, build audience trust, and guide visitors through the purchasing process.

• Develop, filter, and manage detailed audience segments within Pardot.

• Compose, construct, and implement automated email nurturing sequences aligned with customer lifecycle stages in Pardot.

• Produce high-quality, audience-focused copy for web, email, and thought leadership materials.

• Uphold strict editorial standards without depending on AI generation tools.

• Oversee the assignment queue from start to finish and independently meet project deadlines.

• Ensure alignment among cross-functional stakeholders.

⛳️ Requirements

• Minimum of 4 years of experience in B2B content marketing and copywriting.

• A portfolio that demonstrates clear, audience-centric messaging and data-driven thought leadership.

• Proficiency in extracting key insights from complex data, research, or product functionalities and translating them into engaging narratives.

• Hands-on experience in creating email sequences, automation rules, and audience lists within Salesforce Pardot.

• Native or near-native command of English grammar, editing, and stylistic writing.

• Capability to align content, web copy, and email interactions with distinct customer journeys.

• Strong self-management abilities with a focus on prioritizing tasks, meeting tight deadlines, and functioning with minimal supervision.

• Basic knowledge of HTML for email template formatting and minor layout modifications in Pardot is preferred.

🏝️ Benefits

• Comprehensive health and wellness programs.

• 401(k) plan with a matching contribution from Nielsen.

• Generous paid time off policy.

• Company-provided vehicle depending on the role.

• Eligibility for discretionary incentives/bonuses based on the role.

• Potential for bonuses, equity, or other incentives.