Content Marketing Manager – Professional Learning & Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the professional learning portfolio and the go-to-market calendar.

• Prioritize, plan, and launch on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educational experiences.

• Manage projects from initial concept to final launch.

• Collaborate with faculty, subject matter experts, creative partners, and cross-functional teams.

• Ensure timelines, deliverables, and launch readiness are maintained.

• Develop both short- and long-form marketing content, which includes landing pages, course titles and descriptions, email campaigns, blog entries, promotional messaging, participant communications, and sales enablement materials.

• Formulate and implement go-to-market strategies aimed at increasing awareness, registrations, subscriptions, repeat engagement, and sustained growth.

• Utilize learner feedback, participation statistics, market insights, and performance metrics to enhance offerings and discover new opportunities.

• Assist in scaling professional learning into an impactful growth channel for Moreland University.

• Offer project leadership, audience insights, editorial direction, and marketing expertise while collaborating with curriculum developers.

⛳️ Requirements

• Minimum of 4 years of experience in content marketing or a closely related field.

• Proven experience in creating marketing content and launching programs, educational offerings, digital content, courses, events, or similar products.

• Excellent writing and editorial skills for both short- and long-form content.

• Capability to translate educational concepts into clear and engaging messaging for educators and teacher audiences.

• Proficiency in managing complex, cross-functional projects from ideation to execution.

• Experience in coordinating subject matter experts or partners with specialized content.

• Strong creative thinking, organizational skills, audience empathy, and commercial awareness.

• Ability to leverage performance insights to enhance engagement and guide future offerings.

• A bachelor's degree is mandatory.

• Familiarity with content management and email marketing platforms.

• Experience with project management and collaboration tools.

• Background in learning management or digital learning platforms.

• Proficient in analytics and performance reporting tools.

• Experience with AI-assisted content and productivity tools, including Claude or equivalent platforms.

🏝️ Benefits

• Individual contributor position with substantial ownership over a new growth area.

• Significant control over the professional learning portfolio and go-to-market strategy.

• Collaboration with an experienced faculty community and a well-established content marketing team.

• Opportunity to create a scalable professional learning offering for educators.

• Be part of a mission-driven organization that makes a visible impact.

• Work in an inclusive environment.

• Equal Opportunity Employer.