Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a cohesive marketing strategy that aligns with Legalist's business goals and growth targets.

• Collaborate with leadership to enhance market presence and elevate the Legalist brand.

• Convert business objectives into actionable initiatives across branding, content, communications, and digital platforms.

• Set marketing priorities and assess the effectiveness of initiatives.

• Manage Legalist's brand across all external marketing materials and communications.

• Ensure uniform messaging and visual identity in client-facing presentations and digital assets.

• Oversee designers, PR partners, and other external relationships.

• Enhance brand visibility through public relations, media engagement, and thought leadership initiatives.

• Supervise content strategy across newsletters, website, thought leadership, and additional channels.

• Collaborate with subject matter experts to translate complex legal and financial topics into engaging content.

• Manage pitch decks, presentations, one-pagers, newsletters, and case studies to support business development efforts.

• Maintain an active website that aligns with the Legalist brand.

• Work with designers and external website vendors to enhance website experience.

• Define key performance indicators (KPIs) and assess marketing performance.

• Utilize data to uncover opportunities and enhance marketing effectiveness.

• Create reports for leadership to provide insights into marketing performance and its impact on business.

⛳️ Requirements

• 5+ years of B2B marketing experience, preferably in asset management, financial services, legal, fintech, or another relationship-oriented industry.

• Strong preference for experience in content creation and brand marketing within the fintech, legal, or asset management sectors.

• Experience leading a marketing function in a growing company or managing marketing in a streamlined environment.

• Robust marketing background that includes brand marketing, content, communications, and public relations.

• Proven experience in managing websites, producing marketing materials, pitch decks, presentations, newsletters, and email marketing.

• Proficient in working with data to assess effectiveness and inform future strategies.

• Strong project management skills with the capability to juggle multiple priorities in a fast-paced setting.

• Excellent communication abilities with experience collaborating directly with senior leadership.

• A builder mindset, demonstrating a readiness to roll up your sleeves and execute tasks.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work environment with remote work options.

• Opportunities for professional development and career advancement.

• A collaborative and inclusive company culture.