Content Marketing Lead

This is a fully remote position, open to applicants in Serbia, +1 more country.

📋 Description

• Take ownership of the marketing team's Content-Generated Leads (CGL) targets with a defined monthly objective.

• Monitor, assess, and enhance content initiatives based on the conversion of traffic into a qualified pipeline.

• Oversee the daily execution of the content production pipeline through effective end-to-end processes and weekly sprints.

• Utilize data-driven insights to propel the team and content towards achieving company objectives.

• Enforce performance-based service level agreements (SLAs) with external content contributors, SEO, AEO, and PR agencies.

• Manage contributors with a focus on measurable return on investment (ROI).

• Set an example as a writer, maintaining a style that aligns with the company's tone and mission.

• Communicate clearly and concisely.

• Prioritize the content backlog with a "good is better than perfect" mindset to deliver high volumes each sprint.

• Develop and maintain AI-automated content pipelines using Claude to enhance topical authority and repurpose content across various channels.

• Lead the content team, comprising writers and strategists.

• Work collaboratively across marketing, product, success, and sales teams.

⛳️ Requirements

• Native English speaker (or C2 equivalent) with impeccable written and editorial command of American English grammar.

• BA/BS degree in English, Media/Journalism or a related field, or equivalent professional experience.

• Over 5 years of experience in B2B SaaS marketing.

• At least 2 years of direct experience managing content teams, SEO pipelines, and external vendor production cycles.

• Profound understanding of SEO, AEO, and content structuring in an AI-first environment.

• Capability to leverage data for validating and adjusting creative decisions, reporting results, and optimizing performance.

• Exceptional attention to detail for line editing and maintaining consistency in style and tone.

• Highly skilled in web analytics tools, including HubSpot, Google Analytics, and Ahrefs.

• Proficient in conversion rate optimization (CRO).

• Familiarity with web content management systems (CMS) such as Webflow and HubSpot.

• Ability to translate content activities into executive-level business metrics.

• Capacity to identify obstacles promptly and suggest solutions.

• Advanced proficiency in AI technologies with hands-on experience in building agentic workflows.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Comprehensive health and wellness benefits.

• Collaborative team culture that values innovation and creativity.