Content Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement the IP Maturity Framework across all primary service areas.

• Generate Level 4 IP materials, such as technical whitepapers, research reports, and comparison guides.

• Streamline the Case Study Factory to deliver one impactful Impact Story each month.

• Take ownership of and continuously update the IP Roadmap.

• Identify gaps in market knowledge and address them with proprietary frameworks, technical guides, and content reframing.

• Oversee content development through four maturity levels, ranging from basic awareness to industry-standard assets.

• Perform research on IT Staffing trends and updates within the NetSuite ecosystem.

• Conduct weekly interviews with technical leaders and consultants to gather expert insights.

• Convert intricate ERP technicalities and IT staffing methodologies into authoritative narratives for CEOs and CFOs.

• Ghostwrite LinkedIn articles and press releases for executive leadership.

• Ensure that the Impact, Cost, Capabilities, and Efficiency pillars are incorporated into the content.

• Collaborate with the RevGen department to weave content into GTM sequences, newsletters, and ABM campaigns.

• Lead the creation of Impact Stories that demonstrate return on investment (ROI).

⛳️ Requirements

• 7–10 years of experience in B2B Content Strategy, Journalism, or Technical Writing.

• Experience in Professional Services or High-Tech SaaS is required.

• Outstanding capability to craft long-form, high-density IP assets, including whitepapers and research reports.

• Profound knowledge of Answer Engine Optimization (AEO) for AI search crawlers.

• Proficiency in managing editorial calendars and juggling multiple content streams across Service Pillars simultaneously.

• Must possess the ability to speak fluently about ERP implementation, especially NetSuite, along with IT Staffing/Outsourcing trends.

• Capacity to analyze Top-of-Funnel traffic in contrast to Decision-Stage engagement and modify the content roadmap accordingly.

• Experience in business journalism or senior content strategy from a prestigious consulting firm would distinguish the candidate.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Annual leave.

• Health and medical insurance.

• Flexible working arrangements.

• Opportunities for professional growth and development.