Senior Content Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and take responsibility for the content strategy across all channels.

• Create scalable editorial systems and standards.

• Analyze target audiences, understanding their needs and channel preferences.

• Tailor messaging according to the channel and stage of the customer journey.

• Convert complex regulatory and technical subjects, such as gematik, GDPR, and TI infrastructure, into easily understandable content.

• Plan assets and content for both organic and paid marketing campaigns.

• Collaborate effectively with graphic design and video production agencies.

• Conduct regular alignment and strategy meetings with Sales, Customer Success, and Product teams.

• Establish KPIs to assess and evaluate the impact of content.

• Create innovative, data-driven, and audience-centric campaign concepts.

• Contribute to shaping company structures and internal processes.

⛳️ Requirements

• Several years of experience (mid- to senior-level) in independently developing content strategies.

• Ideally, experience within a growing tech or SaaS environment, particularly in healthcare.

• Exceptional writing and editing skills, with a keen sense of tone and structure.

• A strategic and commercial mindset.

• Proven experience in enhancing content quality through established systems and standards.

• Editorial experience with white papers, landing pages, blog articles, LinkedIn posts, and trade show materials.

• Proficient with Claude or similar LLMs, or a strong desire to enhance and refine AI capabilities.

• Familiarity with automated content systems and/or Claude Code is a significant advantage.

• Eagerness to learn about regulated and technically intricate healthcare topics.

• Experience in the healthcare sector is a considerable asset.

• Native-level proficiency in German.

• Fluent in English, both written and spoken, at a business level.

🏝️ Benefits

• Flexibility to work remotely with a choice of location and working hours.

• Option to work from our Berlin office.

• Provision of home office equipment or access to a co-working space.

• Provision of modern work equipment.

• 28 vacation days each year.

• Monthly Probonio budget for Urban Sports Club or vouchers for food, mobility, shopping, and lifestyle.

• Access to corporate discounts.

• Company bike leasing available.

• Opportunity for ownership and the ability to make a significant impact.

• A diverse and international team with an inclusive culture.

• Regular team events, workshops, team-building activities, virtual game nights, and the Famedly Summit.

• Competitive hourly pay.