Content & Creative Marketer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Create short-form vertical video advertisements and static assets for Meta campaigns.

• Develop organic content, social media formats, and variations tailored to specific platforms.

• Produce landing pages and email sequences associated with campaigns.

• Enhance high-volume, cost-effective content production utilizing generative AI tools.

• Establish positioning and messaging for both learner and company personas.

• Construct an angle matrix that encompasses benefits, objections, and levels of awareness.

• Observe effective creative formats and trends in the edtech and consumer AI sectors.

• Ensure a consistent production rhythm of campaign-ready creative assets.

• Collaborate closely with media buyers through briefs, iterations, and variations.

• Evaluate creative performance metrics such as hook rate, CTR, and cost per result.

• Monitor what performs well, what is eliminated, and what is scaled.

• Assist in acquisition reporting utilizing PostHog.

• Maintain a transparent learning loop between creative performance and future concepts.

• Serve as the primary day-to-day contact and direct manager for the product founder.

• Collaborate with the product team and acquisition specialists.

• Establish the product’s content and creative marketing function from scratch.

⛳️ Requirements

• Over 3 years of experience in producing content and creative assets within a marketing environment.

• Familiarity with SaaS or subscription applications.

• Experience in startup or early-stage settings is advantageous.

• Proven track record in creating assets for paid campaigns.

• Skilled in short-form video production, including editing, hooks, vertical formats, and rapid variations.

• Proficient in generative AI tools for video, image, and text creation.

• Expertise in conversion-focused copywriting for advertisements, landing pages, and emails.

• Knowledge of performance marketing and the evaluation of creative in campaigns.

• Hands-on experience with Meta Ads is beneficial but not essential.

• Experience in tracking and analytics with PostHog or similar tools is a plus.

• Ability to work independently with full ownership of the scope without a creative team.

• Capability to prioritize tasks across a broad scope within limited working hours.

• Quick execution in an environment lacking established processes.

• Results-oriented mindset and comfort with data analysis.

• Fluent in French.

• Fluent in English.

• Proficiency in German or Spanish is a plus.

🏝️ Benefits

• 100% remote work opportunity within Europe.

• Flexible work hours.

• Opportunities for professional development.

• Chance to learn, grow, and contribute to shaping the future of the company.

• Dedicated media budget for testing purposes.

• Part-time arrangement that accommodates a portfolio of clients.

• Potential to scale engagement to full-time.

• Option to work remotely worldwide for one month from a different time zone.

• Inclusive workplace and equal-opportunity employer.

• Autonomous, supportive, flexible, and trust-based work environment.