Content Analyst, Email Marketing, Blog & SEO

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and maintain the editorial calendar for the blog, SEO, and email marketing initiatives.

• Design email campaigns and nurture lead journeys effectively.

• Discover organic content and SEO prospects.

• Create briefs and guide writers and copywriters in their tasks.

• Establish topics, formats, objectives, and calls to action.

• Monitor content, blog, SEO, and email marketing performance metrics.

• Suggest content optimization strategies, updates, and opportunities for repurposing.

• Work in partnership with other communications and marketing teams.

• Write, evaluate, and enhance blog content focusing on SEO, clarity, relevance, and search intent.

• Examine keywords that existing content ranks for on Google, pinpointing areas for enhancement and growth.

• Identify new keywords and content opportunities, facilitating the repositioning of current content and the development of new materials.

⛳️ Requirements

• Proven experience in content strategy and planning.

• Familiarity with email marketing and lead-nurturing processes.

• Understanding of SEO principles and blog content development.

• Exceptional organizational and prioritization capabilities.

• Proficient in creating briefs and guiding writing professionals.

• Outstanding written and verbal communication skills.

• An analytical, collaborative, and results-driven approach.

• Capacity to manage projects independently and meet deadlines.

• Experience with CRM, automation, analytics, or SEO tools is advantageous.

• Awareness of the marketing funnel and customer journey is beneficial.

• Background in testing and optimizing email campaigns is a plus.

• Experience in updating content and enhancing organic performance is an asset.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work opportunities.

• Health and wellness benefits.

• Professional development and training opportunities.

• Collaborative and innovative work environment.