Consumer Services Paid Advertising Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution, performance, and growth of campaigns within your designated book of business.

• Align paid advertising initiatives with clients’ overarching business objectives.

• Collaborate closely with account leadership to brainstorm and refine service strategies within the comprehensive media landscape.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and routine campaign oversight.

• Implement performance marketing strategies across paid social and native media platforms.

• Develop and execute end-to-end campaigns across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Drive optimizations to enhance performance against established goals.

• Oversee client budgets and provide guidance on budget adjustments while ensuring accurate budget pacing.

• Conduct quality assurance to avoid errors that could adversely affect client revenue.

• Offer proactive strategy suggestions and identify opportunities and risks.

• Maintain client testing roadmaps and manage next steps for experimentation projects.

• Identify performance risks early and differentiate between normal variations and genuine account risks.

• Communicate effectively within the team regarding performance, strategies, recommendations, deliverables, and action items.

• Deliver weekly progress updates to clients including insights and future recommendations.

• Utilize the Power Digital Nova ecosystem and adapt to evolving product processes.

• Use data to narrate a story and clearly convey results to clients and stakeholders with actionable next steps.

• Incorporate AI technologies to enhance and streamline business processes.

⛳️ Requirements

• 2-3 years of experience in digital marketing; with 1-2 years in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Knowledge in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• Strong grasp of full-funnel marketing concepts.

• Excellent written and verbal communication abilities.

• Exceptional organizational and project management skills.

• Self-driven individual with a strong ambition to excel.

• Outstanding interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic and the ability to learn swiftly and independently.

• Eager to build a long-term relationship with a growing organization.

🏝️ Benefits

• Base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards the employee's monthly premium.

• 401(k) plan with 4% employer contribution matching.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 12 observed national holidays in the United States plus 2 mental health recharge days each year.

• Unlimited potential for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs for both personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to participate in company Diversity, Equity, and Inclusion (DEI) initiatives.