Consumer Services Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Take ownership of the execution, performance, and growth of campaigns within your designated book of business.

• Collaborate with account leadership to conceptualize and refine paid advertising strategies as part of the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and routine campaign oversight.

• Implement performance marketing across paid social and native media platforms.

• Develop and execute end-to-end campaigns on platforms such as Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Drive performance optimizations in alignment with established goals.

• Oversee client budgets and provide guidance on budget modifications while ensuring accurate budget pacing.

• Conduct quality assurance checks to prevent errors that could negatively impact client revenue.

• Proactively recommend strategies and identify opportunities and risks.

• Maintain client testing roadmaps and manage the next steps for experimentation.

• Identify performance risks early, differentiating between normal fluctuations and genuine account threats.

• Communicate internally regarding performance, strategies, recommendations, deliverables, and action items.

• Deliver weekly client updates that include performance insights and future recommendations.

• Utilize marketing funnel and business strategy expertise to achieve targeted results.

• Leverage Power Digital’s Nova ecosystem and integrate AI technologies to improve business processes.

• Use data effectively to narrate a story and convey results to clients and stakeholders, outlining clear next steps.

⛳️ Requirements

• 2-3 years of digital marketing experience, including 1-2 years in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in campaign development and optimization processes, such as bid optimization, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing concepts.

• Advanced proficiency in both spoken and written English.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-driven individual with a strong ambition for success.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Robust work ethic and ability to learn quickly and independently.

• Commitment to establishing a long-term relationship with a growing company.

🏝️ Benefits

• Base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Fully flexible work environment: full remote, in-office, or hybrid options available.

• One-time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck.

• Employee Assistance Program (EAP).

• 17 observed Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantías.

• Paid Social Security.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards including monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.