Consumer Services Paid Advertising Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the implementation and performance tracking of paid advertising campaigns across the entire portfolio.

• Collaborate with lead strategists or manage the complete strategy independently for selected core clients.

• Ensure accurate setup, tracking, naming conventions, and thorough quality assurance across Meta, Google, TikTok, and other paid advertising platforms.

• Oversee timelines, budgets, pacing, and daily campaign performance.

• Execute and enhance paid advertising initiatives, including ad creation, reporting, pacing, and performance assessment.

• Discover growth prospects, develop test hypotheses, and suggest data-driven optimizations in line with client objectives.

• Integrate client goals, limitations, and brand specifics into campaign strategies.

• Address performance fluctuations, technical challenges, and necessary campaign adjustments.

• Manage client testing schedules, outline next steps, and prioritize experiments.

• Ensure timely campaign launches, updates, reports, and key deliverables are met.

• Prepare and deliver performance reports and summaries utilizing data storytelling techniques.

• Leverage Power Digital’s Nova ecosystem, which includes Power Circuit and Nova Creative Affinity.

• Propose new ideas, efficiencies, frameworks, and process enhancements.

• Employ AI technologies to boost efficiency, performance evaluation, and workflow management.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• 1+ years of experience in Direct Response marketing specifically related to E-Commerce; experience in Lead Generation and B2B is a plus.

• 1+ years of proficiency with Meta or Google Ads for direct response campaigns; familiarity with additional platforms such as TikTok Ads, LinkedIn Ads, Pinterest Ads, etc., is advantageous.

• 1+ years of experience leading paid advertising strategies for direct response marketing campaigns.

• 1+ years of experience with Google Analytics, Shopify; knowledge of other technical platforms is a plus.

• 1 year of experience in client-facing roles and managing communications.

• Strong Excel skills with a solid understanding of advanced Excel features.

• Proficient data analytics capabilities.

• Highly reliable, self-motivated, energetic, with a positive attitude, strong organizational and time management skills.

• Entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

🏝️ Benefits

• Base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with a 4% employer contribution matching.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options available.

• A one-time $100 USD Work From Home (WFH) stipend automatically included in your first paycheck.

• Access to Employee Assistance Program (EAP).

• 12 observed national holidays in the United States plus 2 mental health recharge days annually.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards that include prize money and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.