Consumer Services Paid Advertising Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Assist in the execution and effectiveness of paid advertising campaigns across the entire portfolio.

• Collaborate with lead Strategists or autonomously manage the comprehensive strategy for select key clients.

• Oversee reporting, optimization, routine campaign management, and workflow processes.

• Ensure precise setup, tracking, naming conventions, and rigorous quality assurance across Meta, Google, TikTok, and various other paid advertising platforms.

• Independently handle timelines, budgets, pacing, and daily performance metrics.

• Implement and enhance paid advertising initiatives from start to finish, including ad creation, reporting, pacing, and performance tracking.

• Spot growth opportunities, develop test hypotheses, and suggest data-driven optimizations that align with client objectives.

• Integrate client goals, constraints, and brand specifics into execution and strategic planning.

• Address performance fluctuations, technical challenges, and necessary campaign adjustments.

• Monitor budget pacing and identify potential risks or opportunities.

• Manage client testing roadmaps, project-manage subsequent steps, and prioritize experimentation.

• Ensure timely campaign launches, updates, and delivery of key milestones.

• Create and deliver performance reports and summaries utilizing data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity.

• Propose ideas, efficiencies, frameworks, and process enhancements.

• Employ AI technologies to boost efficiency, performance analysis, and workflow processes.

• Achieve KPIs including $20K revenue per employee and 90% client retention.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is a plus.

• 1+ years of experience in Direct Response marketing, particularly in E-Commerce; Lead Generation and B2B experience is a plus.

• 1+ years of experience with Meta or Google Ads for direct response campaigns; familiarity with additional platforms is beneficial (e.g., TikTok Ads, LinkedIn Ads, Pinterest Ads).

• 1+ years of experience leading paid advertising strategy for direct response marketing initiatives.

• 1+ years of experience with Google Analytics and Shopify; knowledge of other technical platforms is advantageous.

• 1 year of experience in client-facing roles and managing communications.

• Strong Excel skills with a comprehensive understanding of advanced Excel functionalities.

• Excellent data analysis skills.

• Highly reliable, self-motivated, energetic, and positive, with strong organizational and time management abilities.

• Entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

• Proficiency in spoken and written English at an advanced level is essential for this position.

🏝️ Benefits

• Base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options available.

• A one-time 400,000 COP Work From Home (WFH) stipend automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantias.

• Paid Social Security.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards, including monetary prizes and recognition for exceptional performance.