Consumer Insights Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Airbnb.org research roadmap by collaborating with the entire .org leadership team to prioritize research requirements and strategize against an annual research budget.

• Lead research initiatives related to the .org brand, marketing, programs, and partnerships.

• Conduct quarterly brand tracking for Airbnb.org's hosts and guests, monitoring awareness and perception over time while translating findings into actionable implications for .org goals and OKRs.

• Act as the liaison for .org with the broader Research team, facilitating connections between partners and suitable researchers and methodologies.

• Provide support for brand reputation research concerning trust, value, and community impact.

• Design and implement both qualitative and quantitative research methodologies, which include surveys, in-depth interviews, focus groups, and online communities.

• Oversee vendor relationships, including managing scope, budget, timelines, and deliverables.

• Synthesize insights from the Global Brand Tracker, Host Engagement Survey, internal data, and previous research.

• Deliver clear and persuasive findings to senior stakeholders, emphasizing the "so what" aspect.

• Report to the Sr. Consumer Insights Lead in Marketing and collaborate with Airbnb.org, Marketing, and the wider research team.

⛳️ Requirements

• Over 10 years of experience in consumer insights, particularly in brand, marketing, or reputation research.

• Experience working with mission-driven, nonprofit, social impact, or corporate reputation clients is highly advantageous.

• Proficient in a diverse array of qualitative and quantitative research methods.

• Familiar with emerging research tools, including AI-driven methodologies.

• Proven ability to independently manage stakeholder relationships, linking partners to the appropriate expertise and translating research into actionable decisions.

• Strong project and vendor management capabilities, including overseeing budgets across multiple concurrent projects.

• Excellent storytelling and communication skills, with the ability to make complex data comprehensible and actionable.

• Detail-oriented and adept at navigating ambiguous, fast-paced environments.

• A degree in research, marketing, or social sciences.

• Must reside in a state where Airbnb, Inc. maintains a registered entity.

🏝️ Benefits

• Eligibility for bonuses.

• Eligibility for equity.

• Comprehensive benefits package.

• Employee travel credits.

• Opportunities for occasional work at an Airbnb office or attendance at offsite events, as agreed upon with the manager.

• Reasonable accommodations provided throughout the recruitment process.