Consumer GTM Lead

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Take ownership of the NordicTrack North America consumer business through both retail and direct-to-consumer channels.

• Collaborate with the Sales team to enhance traffic, conversion rates, average order value, revenue, and customer retention metrics.

• Develop and execute a comprehensive go-to-market strategy that spans the entire funnel, from demand generation to customer retention.

• Integrate decisions regarding brand, media, retail, merchandising, creative assets, website, and promotions into a unified conversion strategy.

• Manage audience targeting, demand generation, product positioning, merchandising, pricing, promotions, customer acquisition, retention, and the P&L strategy for channels.

• Identify obstacles to conversion and retention while investigating their root causes.

• Keep a close watch on competitive, cultural, and consumer trends to assess their strategic importance.

• Establish positioning and comprehensive communication frameworks for key audience segments.

• Plan the go-to-market timelines, define channel roles, prepare assets, and set success metrics.

• Draft creative and campaign briefs that outline the target audience, insights, messaging, tone, and guidelines.

• Assess the performance of creative assets and website, ensuring high commercial quality across brand, performance, retail, and site experiences.

• Collaborate with teams in Media, Finance, Social Media, Influencer Relations, Analytics, Sales, Creative, and Merchandising.

• Create product storytelling, merchandising strategies, website content, promotional materials, and lifecycle assets.

• Define and analyze key metrics including traffic, conversion rates, average order value, customer retention, and contribution margin.

• Convert performance insights into strategic adjustments regarding pricing, merchandising, and channel focus.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• 5 to 7 years of experience in consumer go-to-market strategies, retail, direct-to-consumer, e-commerce, or growth positions related to physical products.

• Proven track record in managing conversion, retention, or full-funnel performance across retail and/or DTC environments.

• Ability to make informed decisions with limited information and propel work forward efficiently.

• Demonstrated sound judgment in both brand and performance contexts, especially in pricing and promotional strategies.

• Solid understanding of performance marketing principles, funnel economics, margin, and ROI considerations.

• Experience in both established brands and fast-paced, resource-limited settings.

• Strong intuition for social-first creative approaches and cultural relevance.

• Excellent written and verbal communication skills, characterized by clarity and conciseness.

• Proven success in linking brand, creative, and merchandising decisions with revenue and margin results.

• High level of ownership and a proactive attitude to contribute wherever necessary.

• Must be authorized to work in the United States without sponsorship.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• Employee discounts on products and services.

• Flexible work arrangements to promote work-life balance.