Community & Social Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the on-camera representative and primary personality for Protein Candy.

• Develop, film, edit, and script short-form content tailored for each platform.

• Organize office shoot days to narrate the story of the team behind the brand.

• Collaborate with the Brand Lead and Leadership team to define and enhance the social voice.

• Attend trade shows, retail launches, samplings, and events to support initiatives and capture content.

• Manage TikTok, Instagram, and future audience channels comprehensively.

• Design social campaigns, recurring series, formats, and content calendars.

• Oversee community engagement across comments, DMs, tags, and mentions.

• Discover and engage potential advocates, transforming fans into advocates through UGC, giveaways, seeding initiatives, and social collaborations.

• Address issues and complaints appropriately; provide customer support assistance as necessary.

• Create and oversee social automations.

• Identify, connect with, and cultivate relationships with creators and celebrities.

• Negotiate agreements with creators and agents regarding rates, deliverables, usage rights, and exclusivity.

• Brief, brainstorm, co-create, and produce content in collaboration with creators.

• Manage creator partnerships from initial outreach to product delivery, posting, and performance tracking.

• Shoot, produce, and edit content for products, creators, and partners.

• Collaborate with celebrity investors to plan and create polished, well-prepared content discreetly.

• Build and maintain a roster of production talent.

• Maintain a searchable library of assets and records for licensing rights.

• Keep an eye on trends, memes, sounds, platform updates, competitors, and related brands.

• Generate social-first ideas that encourage sharing and enhance cultural relevance.

• Take responsibility for organic KPIs including views, engagement, follower growth, and share of conversation.

• Test hooks, formats, and features to scale successful content.

• Partner with paid and lifecycle teams to amplify successful organic content.

• Within the first 90 days, take charge of channels, establish the Protein Candy voice on camera, post consistently, and respond daily.

• Within 6 months, launch a recurring series and build an active roster of creators and production talent.

• Within 12 months, increase views, engagement, and followers, deliver measurable results for creator programs, become a trusted creative partner to celebrity investors, and establish Pulp & Press's consistent social presence.

⛳️ Requirements

• Over 5 years of experience in creating content and managing organic social for a brand, demonstrating proven growth in views, engagement, and community.

• Proven experience as the face of a brand account or in building a personal following, showcased through work samples.

• Experience in managing creator and influencer partnerships from outreach through posted content, including negotiations with talent, agents, and managers.

• Experience producing shoots with talent, preferably including high-profile or celebrity talent.

• Possess a natural and confident on-camera presence.

• Strong filming, editing, and design skills using CapCut, Adobe Premiere, Canva, or similar tools.

• Exceptional platform-native copywriting abilities with a strong voice, humor, and timing.

• In-depth knowledge of TikTok, Instagram, YouTube Shorts, and Threads, including TikTok Shop or live shopping features.

• Familiarity with Meta Business Suite, TikTok Business Center, ManyChat, and social analytics tools.

• Understanding of content licensing, usage rights, and basics of creator contracts.

• Capability to plan campaigns and calendars aligned with business goals and utilize data to inform content decisions.

• Availability for evenings, weekends, launches, and events.

• Willingness to travel for trade shows, retail launches, and events.

• A valid passport is required for travel within the US.

• Must be polished, discreet, and professional when interacting with investors, celebrities, agents, and partners.

• Highly organized, quick, and resourceful.

• Nice to have: background in CPG, snacks, fitness, wellness, or lifestyle brands.

• Nice to have: existing network of creators, talent, and production crew.

• Nice to have: experience with influencer platforms or social tools.

• Nice to have: experience in retail or experiential marketing.

• Nice to have: located in the GTA or Southwestern Ontario.

• Application requires 3 to 5 short-form videos that are filmed, edited, and feature the applicant.

• Application requires a 60-second introductory video submitted via phone.

• Application requires 1 to 2 examples of content produced or edited without the applicant appearing in it.

• Applications lacking on-camera content will not be considered.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement available in Ontario.

• Opportunity to collaborate with celebrity investors, creators, and brand partners.

• Travel opportunities to trade shows, retail launches, samplings, and other events.

• Commitment to diversity and inclusion.

• Recruitment accommodations available upon request.