Communications Specialist – Social Media, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute a comprehensive multi-channel communication and social media marketing strategy to support the marriage-awareness technical assistance initiative.

• Create, revise, and schedule content for social media platforms, newsletters, websites, fact sheets, talking points, and materials ready for press distribution.

• Convert research insights regarding marriage, family stability, and economic mobility into clear messaging tailored for various audiences, including TANF caseworkers and program beneficiaries.

• Oversee editorial calendars, campaign schedules, and content approval processes in collaboration with the Project Manager and client.

• Monitor and report on engagement metrics and campaign results, utilizing analytics to enhance messaging and targeting strategies.

• Partner with the Graphic Illustrator to ensure consistency between visual and written content, maintaining brand integrity.

• Guarantee that all outward-facing content adheres to Section 508 accessibility standards, plain-language guidelines, and federal review protocols.

• Keep abreast of the family-policy communications landscape and suggest timely, evidence-based outreach initiatives.

⛳️ Requirements

• Proven experience in strategic communications and social media marketing, encompassing both paid and organic campaign management as well as analytics.

• Understanding of the TANF program and the demographics it serves, with a focus on appropriately addressing messaging for low-income families.

• Acquaintance with research on the social and economic advantages of marriage, with the ability to convey this information responsibly and without stigma.

• Exceptional writing, editing, and storytelling abilities across both digital and print media.

• Expertise in social media management, email marketing, and analytics tools.

• Knowledge of plain-language principles and Section 508 accessibility criteria.

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline.

• At least five years of experience in communications and social media marketing, preferably within health, human services, or family-oriented campaigns.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and continued education.

• Collaborative and supportive work environment.