Commercial Manager – Soft Drinks

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and implement the commercial strategy for key brands, focusing on driving volume, revenue, and margin outcomes that align with the overall business goals.

• Spearhead promotional planning at the channel level, pinpointing opportunities for profitable growth while actively managing market and customer risks.

• Create robust post-promotional evaluation frameworks (ROI) to consistently assess trade investments and enhance promotional guidelines.

• Manage comprehensive commercial reporting for key brands, monitoring brand P&L health, market share, distribution, and rate-of-sale metrics to identify performance drivers.

• Keep track of macroeconomic changes, legislative developments, and competitor actions to devise proactive commercial response strategies.

• Convert retailer, category, and consumer data into compelling selling propositions for customer engagement events and Joint Business Plans (JBPs).

• Direct the commercial strategy for the innovation pipeline of key brands, assessing revenue potential, profitability, and cannibalization risks while implementing go-to-market strategies with measurable KPIs.

• Oversee the pricing and packaging strategy for key brands.

• Collaborate with Marketing, Sales, Activation, Innovation, and Finance teams to ensure operational alignment and the successful delivery of commercially viable projects.

⛳️ Requirements

• Proven experience in FMCG, particularly in Commercial Strategy.

• Strategic thinker equipped with strong commercial and financial insights.

• Skilled in utilizing shopper insights, scan data, and analytical tools to inform commercial recommendations.

• Effective communicator, adept at influencing stakeholders across various functions.

• Results-oriented, capable of translating intricate insights into practical recommendations.

• Familiar with P&L levers and their influence on profitability throughout the value chain.

• Solid understanding of value chains spanning direct, indirect, and international channels.

• Exhibit AG Barr values of Honesty, Accountability, Connection, and Bravery.

🏝️ Benefits

• Uncapped bonus tied to business performance.

• Defined contribution pension plan.

• Up to 34 days of holiday (based on shift pattern).

• Flexible holiday trading options.

• A flexible cash pot available for benefits spending.

• Healthcare cash plan.

• Flexible benefits including discounts and cashbacks, gym memberships, technology purchases, etc.

• Life assurance coverage.

• Save as you earn scheme.

• Staff sales discount available.

• Complimentary AG Barr products during working hours and staff sales.

• Annual salary review process.

• Continuous professional development with access to Learning and Development programs and resources.