Commercial GTM Leader

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Establish NordicTrack B2B as a distinct and credible commercial entity by defining target segments, the commercial offering, and brand credibility.

• Take ownership of the commercial P&L, setting objectives for pipeline, bookings, and margins.

• Design and implement the B2B go-to-market strategy, encompassing the sales process, channel structure, and partner development.

• Cultivate the distributor, reseller, and strategic partner ecosystem.

• Assume full responsibility for pipeline management, revenue generation, partner health, and commercial outcomes.

• Evaluate the Pilates B2B equipment market, identify the addressable audience, and prioritize segments.

• Propose goals for awareness, adoption, and market share.

• Identify obstacles to adoption and uncover underlying causes.

• Convert category aspirations into funnel strategies and channel roles by collaborating with Media, Creative, Content, PR, and Influencer teams.

• Keep abreast of competitive, cultural, and consumer trends.

• Define NordicTrack’s commercial positioning with a focus on expanding within the Pilates category.

• Create comprehensive communication frameworks and messaging strategies.

• Ensure consistent positioning and messaging across DTC, retail, paid media, social, and lifecycle channels.

• Plan launches for Pilates and Strength, detailing timelines, channel responsibilities, assets, and success metrics.

• Draft creative briefs and assess creative outputs across brand, performance, and social channels.

• Collaborate with Media and Creative teams on performance marketing economics and ROI trade-offs.

• Work with Social and Influencer teams to develop platform-native concepts.

• Create category narratives, launch toolkits, training materials, and visual standards for sales teams and retail partners.

• Establish success metrics covering awareness, consideration, conversion, and early adoption.

• Collaborate with Analytics to interpret results, identify root causes, and refine strategy, messaging, or channel focus.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• 5–7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products.

• Proven experience in launching new products or emerging categories that require customer education.

• Ability to make informed decisions with limited information and drive work forward rapidly.

• Demonstrated creative judgment in both brand and performance contexts.

• Knowledge of performance marketing fundamentals, funnel economics, and ROI considerations.

• Experience with scaled brands in fast-paced, resource-limited environments.

• Strong intuition for social-first creative and cultural relevance.

• Excellent written and verbal communication skills.

• Track record of aligning brand and creative decisions with commercial results.

• High ownership mentality and a readiness to step in as necessary.

• Authorized to work in the United States without the need for sponsorship.

🏝️ Benefits

• Compensation may vary based on job level, geographic location, position incentive plan, and exemption status.

• At-will employment, in accordance with applicable state laws.