Commercial Campaign Manager – Strategic Brands

This is a fully remote position, open to applicants in Germany.

📋 Description

• Responsible for the planning, concept development, and comprehensive management of commercial campaigns, including accountability for KPIs, performance, and success metrics tracking.

• Creating marketing and monetization strategies for key brand partners and executing them within established sales, promotion, and sell-through campaigns.

• Overseeing WKZ-supported marketing activations, ensuring alignment of campaigns, budgets, and measures with brand partners.

• Discovering new commercialization and activation opportunities while formulating detailed campaign concepts for the INTERSPORT network.

• Evaluating campaign, market, and competitor data to identify optimization strategies for reach, performance, and sell-through.

• Guaranteeing data-driven campaign planning and ongoing optimization across pertinent online and offline channels.

• Coordinating internal and external interactions to facilitate efficient and timely execution of campaigns.

• Collaborating closely with Category Management, Retail Marketing, CRM, Performance Marketing, POS, and various other specialized departments.

• Serving as the primary contact for brand-related activations within commercial campaigns and promotions.

• Assisting in the onboarding and activation of new strategic brands from a commercial and marketing standpoint.

⛳️ Requirements

• Several years of experience in Campaign Management, Trade Marketing, Retail Marketing, Commercial Marketing, or a similar role.

• Proficient in planning and managing commercial campaigns, with a solid understanding of sales, promotion, and sell-through dynamics.

• Strong grasp of branding, retail dynamics, and collaboration with strategic partners.

• Experience in managing marketing budgets, with a preference for familiarity with WKZ or co-marketing frameworks.

• Excellent understanding of relevant marketing and business KPIs, along with a data-driven approach to decision-making.

• Proven experience in analyzing campaign performance and formulating specific optimization strategies.

• Confident in stakeholder management, with the ability to balance varying interests across Marketing, Sales, Category Management, and external partners.

• Exceptional communication and negotiation skills, demonstrating confidence with both internal and external contacts.

• Organized, independent, and solution-focused working style with high-quality standards.

• A degree or comparable qualification in Marketing, Business, Retail, or a related field is advantageous.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Engaging and collaborative team culture.

• Professional development and growth opportunities.