Channel Marketing Specialist

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Create and implement targeted marketing strategies for channels including eCommerce, eTailers, distribution partners, and full-line medical dealers across the Americas.

• Recognize growth potential, market trends, customer demands, and competitive landscape.

• Develop annual business plans for channels that align with Littmann's strategic goals, commercial aims, and brand identity.

• Collaborate with sales leadership on channel growth objectives, promotional schedules, and demand generation strategies.

• Formulate joint marketing initiatives with key eTailer partners.

• Ensure the availability of product content, images, videos, and educational resources on partner websites.

• Evaluate eTailer performance metrics and suggest enhancements.

• Create sales tools, merchandising materials, training programs, and promotional content.

• Promote the adoption of new products, digital tools, and customer engagement initiatives.

• Collect customer and channel insights, analyzing POS data, market trends, and consumer behavior.

• Convert insights into actionable recommendations to enhance channel efficiency and customer interaction.

• Act as the main marketing contact for channel partners and internal stakeholders.

• Oversee channel marketing budgets and set performance metrics and dashboards.

• Review channel performance and take corrective measures to meet sales and profitability goals.

• Maintain consistent Littmann brand standards and safeguard brand integrity across all customer interactions.

⛳️ Requirements

• Bachelor's degree.

• 7-10 years of experience in Channel Marketing.

• Must have legal authorization to work in the country of employment without requiring sponsorship for employment visa status.

• Willingness to travel up to 10% domestically and internationally.

🏝️ Benefits

• Medical, Dental & Vision coverage.

• Health Savings Accounts.

• Flexible Spending Accounts for Health Care & Dependent Care.

• Disability Benefits.

• Life Insurance.

• Optional Benefits.

• Paid Leave.

• Retirement Benefits.

• Potential for Relocation Assistance.