Channel Marketing Manager – Fixed Term, Maternity Cover

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Generate demand sourced from partners and enhance their capability to convert it.

• Oversee channel and co-marketing strategies, managing MDF/PDF, lead sharing, trial campaigns, and annual joint marketing planning.

• Collaborate with Channel Managers to align business objectives and revenue goals with partner marketing strategies and channel-specific campaigns.

• Manage partner newsletters, updates to the portal, and release communications.

• Develop annual joint marketing strategies with key partners and monitor their execution and outcomes.

• Operate the Partner Development Fund program, encompassing request assessments, approvals, activity tracking, and return reporting.

• Administer the Partner Trial Program and lead-sharing initiatives, ensuring effective partner follow-up and conversion.

• Coordinate partner-facing strategies and campaigns in collaboration with Product Marketing, Direct Sales, and other go-to-market teams.

• Sustain relationships with channel partners and Channel Managers as the primary marketing liaison.

• Direct the partner training schedule and partner-facing Learning Management System (LMS), including curriculum updates, new module creation, and certification prerequisites.

• Design and implement role-specific learning paths, sales strategies, and certification tracks.

• Generate and commission product documentation, competitive battle cards, and objection-handling resources.

• Conduct workshops and live sessions for priority partners focusing on product positioning, customer use cases, and effective selling techniques.

• Monitor training, certification, and enablement metrics to enhance program efficiency.

⛳️ Requirements

• 5+ years of experience in channel or partner-facing roles, including channel marketing, partner enablement, or channel management, or a combination thereof.

• Background in working with indirect sales models, such as resellers, VARs, and distributors.

• Practical experience in developing joint marketing plans with specific partners.

• Proven track record of managing regular partner-facing communications like newsletters, portals, or resource hubs.

• Hands-on experience in managing MDF, co-op funds, or a similar partner marketing budget, including approval processes and performance analytics.

• Experience in creating and conducting training programs or certification pathways for sales-focused audiences.

• Proficient in delivering workshops or live presentations confidently.

• Skilled in producing partner-facing product documentation, competitive battle cards, and sales strategies.

• Experience working collaboratively with a channel or indirect sales team, translating commercial objectives into partner marketing activities and reporting on revenue contributions.

• Familiarity with LMS platforms, PRM or partner portals, marketing automation tools, and CRM reporting.

• Ability to manage multiple concurrent partner programs and stakeholder relationships effectively.

• Strong commercial and analytical mindset, comfortable working with data.

• Capability to influence without direct authority across independent partner organizations and internal go-to-market teams.

• Excellent, structured written and verbal communication skills, including the ability to present plans and results clearly.

• Strong editorial judgment regarding partner-facing content and enablement resources.

• Ability to build relationships across cultures with a service-oriented, goal-focused approach.

• Fluency in English, both verbal and written, is essential.

• Candidates must possess a valid work/residence permit for Bulgaria.

• Preferred: experience in a software or SaaS vendor environment; familiarity with multi-region operations; knowledge of 3D, design, AEC, or media & entertainment sectors.

🏝️ Benefits

• Fixed-term maternity cover position.

• Hybrid or remote working opportunities.

• Global work environment with offices located in 11 cities worldwide.