Channel Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the global channel marketing strategy and collaborative marketing initiatives with key partners.

• Launch new partnerships and integrations to market through various content mediums, webinars, and field activation efforts.

• Identify, onboard, and empower partners effectively.

• Evaluate and enhance partner programs, tools, content, partner portal, and the website's partner pages.

• Convert product marketing positioning into compelling partner resources and campaigns.

• Develop comprehensive campaign-in-a-box kits that include emails, webinars, landing pages, and co-branded materials.

• Facilitate co-selling efforts between partners and global sales teams, from deal registration to joint account planning.

• Acquire and oversee market development funds, focusing on utilization, claims, and ROI reporting.

• Manage the partner events calendar, covering planning, budgeting, execution, and pipeline assessment.

• Utilize CRM and marketing automation tools for partner recruitment, onboarding, and activation.

• Provide reports on partner onboarding, time to first deal, partner-sourced and influenced pipeline, as well as event and MDF ROI.

• Lead implementation across various regions and coordinate with agencies, contractors, and cross-functional contributors as necessary.

⛳️ Requirements

• Over 8 years of experience in B2B SaaS marketing.

• More than 5 years in channel or partner marketing for enterprise sales across different regions.

• Proven experience in activating partners across various segments, from enterprise to SMB.

• Demonstrated success in building channel programs that resulted in measurable partner-sourced pipeline.

• A portfolio showcasing written assets and launched campaigns.

• Practical experience with Microsoft or a comparable technology alliance, including co-sell and marketplace initiatives.

• Familiarity with reseller, SI, MSP, distributor, and master agent models.

• Direct experience in managing MDF budgets, approvals, claims, and ROI.

• Experience in maintaining partner portals.

• Proficiency in Salesforce or HubSpot, marketing automation, and a PRM platform.

• Experience in marketing to regulated industries, particularly financial services (preferred).

• Knowledge of public sector channels, including government aggregators (preferred).

• Multilingual skills, preferably fluent in Spanish in addition to English (preferred).

🏝️ Benefits

• Engage in high-impact projects.

• Collaborate with driven teams worldwide.

• Commitment to diversity and inclusion.

• Enjoy a welcoming and supportive work environment.