Channel Developer – On and Off-Premise

This is a fully remote position, open to applicants in California.

📋 Description

• Drive commercial success across a territory of accounts for a substantial portfolio of spirit brands.

• Utilize brand programming, educational resources, and agency tools to deliver value to customers and account decision-makers.

• Adhere to all legal and marketing code regulations.

• Enhance brand visibility, market share, and sales velocity in accounts through strategic engagement activities and business-oriented solutions.

• Plan, monitor, and execute brand and portfolio engagement strategies using performance metrics.

• Gather insights on consumer trends to guide customer engagement sessions.

• Identify merchandising opportunities by comprehending portfolio priorities.

• Oversee budgets and expenses efficiently.

• Fulfill all reporting obligations.

• Monitor and manage performance data utilizing agency-designated platforms.

• Engage in internal training programs.

• Supervise point of sale, asset management, and warehouse operations.

• Collect brand, market, competitive, and customer insights.

• Act as a primary liaison among the portfolio, distributor, manager, and customers within the designated territory.

• Expand and deepen knowledge of spirits across various categories.

• Execute program activities and convey progress via strategic communications.

• Share success narratives with agency and client partners.

⛳️ Requirements

• Must reside within a 30-minute commuting distance from the designated market.

• A minimum of 3 years' experience in the beverage-alcohol industry is required.

• Experience with distributors or brokers is advantageous.

• Prior experience as a bar, restaurant, or hotel operator is a plus.

• An expanding network of industry professionals in the market is essential.

• Knowledge of liquor laws, regulations, and rules is necessary.

• A keen interest in enhancing knowledge about spirits history, production, and cocktail culture is desired.

• Exceptional written and verbal communication skills are a must.

• Persuasive selling and negotiation abilities are essential.

• Capability to customize communications for various on-premise settings.

• Comprehensive understanding of market and industry trends is required.

• Strong budget management capabilities are necessary.

• Must be able to work remotely.

• Flexibility to work varied hours and travel on an ad hoc basis, including nights and weekends, is required.

• Must have reliable transportation to commute to and from accounts.

• A desire for mentorship and a commitment to fostering team culture is important.

• Bilingual proficiency in English and Spanish is a plus.

• Ability to manage administrative tasks with a focus on agency compliance guidelines and standards is essential.

• Frequent lifting and moving of product cases and other items weighing 50 pounds or more is expected.

• Must be able to bend, squat, crouch, reach, climb, kneel, and stoop as required.

🏝️ Benefits

• Bonus-eligible position with potential bonuses subject to applicable terms and conditions.

• Incentive opportunities available.

• Comprehensive medical benefits.

• Dental benefits provided.

• Vision benefits included.

• 401k plan with matching contributions.

• Paid time off (PTO).

• Opportunities for mentorship.

• Remote work options available.