Category Strategy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a Vitamin category specialist by examining data to deliver tools, narratives, and suggestions aimed at expanding the VMS category, which includes assortment, shelving, and competitive analysis.

• Propel accelerated growth across VMS operating companies by utilizing data and insights to inform strategic initiatives.

• Offer national channel recommendations regarding shelving and assortment for all clients.

• Manage inputs for Monthly and Quarterly Business Reviews as well as Monthly Planning Sessions, ensuring consistency across syndicated scorecards.

• Assist with strategic initiatives and growth planning alongside key retailers, such as ASP and JBP.

• Provide support to the Category Strategy Senior Director with innovation efforts, including market sizing, category evaluation, and opportunity analysis in collaboration with Brand Innovation Teams.

• Aid in post-launch Brand Team activities related to shelving positioning and competitor launches.

• Collaborate with the Category Strategy Senior Director to pinpoint national selling materials and identify growth prospects for both internal and external projects.

• Own the Category Growth Story, Segment 101s, and National Sales Toolkit/Meeting Category materials with assistance from a Senior Associate.

• Conduct ad hoc deep dives into category dynamics, channel strategies, and consumer shopping behaviors.

• Share insights on consumer buying behavior with operating companies to shape strategy.

• Report directly to the Category Strategy Senior Director.

⛳️ Requirements

• 3-10 years of experience in Category Management and/or Sales Analytics.

• Capability to recognize trends, issues, or narratives within various data sources and translate them into insights for actionable growth.

• Experience in Category Management with a focus on developing comprehensive recommendations for national execution across all classes of trade, including assortment, shelving, category growth narratives, brand selling stories, and overarching trends.

• Demonstrated ability to analyze and uncover growth opportunities with key retailers and bring those to fruition.

• Strong written and verbal communication skills that highlight key actionable insights and 'so what' conclusions.

• Ability to provide and accept constructive feedback.

• Proficiency in using syndicated databases, Microsoft Suite tools, and Power BI (IRI, Nielsen, Numerator).

• Experience in creating, validating, and presenting shelf recommendations.

• A strong passion for sales and a desire to develop a transformative brand.

• Familiarity with collaborating with retailers across all trade classes, especially Amazon, Mass, and Club channels.

• Experience in cross-functional collaboration, particularly with Brand/Innovation, Consumer Insights, Category Development, and Field Sales.

• Background in high-performance field organizations, sales planning, and broker networks.

• Highly organized, analytical, detail-oriented, and self-driven.

• Must have authorization to work in the United States without sponsorship.

🏝️ Benefits

• We cover 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance.

• 4 weeks of paid time off + paid holidays + 12 Mental Health Days each year.

• 100% Paid parental leave.

• Fertility + Adoption Benefits.

• Annual Bonus.

• 401(k) plan with Employer Match.

• Hybrid Work stipend.

• Wellness stipend.

• Cell Phone stipend.

• Complimentary products.

• An opportunity to collaborate with an intelligent, inspiring, and exceptionally enjoyable team.