Category Insights Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the overall DGIC category by utilizing insight-driven data and research tools.

• Design, execute, and support insights and category strategies, as well as data-driven solutions for Category and Customer Managers.

• Contribute to Commercial Planning with data- and research-based approaches, such as total distribution point forecasting and reporting.

• Enhance selling capabilities and deliver customer value through analytics and insights.

• Complement the Circana team training by providing knowledge on tools, measures, and data analytics.

• Identify, act on, and disseminate insights that drive category growth and demonstrate thought leadership.

• Offer innovative ideas and content for annual planning and quarterly category discussions with the Sales team.

• Upskill the Account Associate team through training in data analytics and category insights.

• Develop and implement category strategies and insights to foster category and DGIC growth at key accounts.

• Create customer category strategies and narratives tailored to high-profile customer requirements.

• Facilitate category leadership insights and narratives for the entire ice cream category.

• Integrate brand objectives, growth drivers, category roadmap strategies, activation tactics, and new item plans into commercial planning.

• Drive and support financial reporting tools for the DGIC sales team.

• Oversee the integration and development of Thoughtspot, R, Circana (IRI) Unify, MS Excel, and JD Edwards ERP into daily operations and commercial planning.

• Act as a data and insights resource for cross-functional teams.

• Regularly assess products in various stores and locations, providing feedback on retail experiences.

⛳️ Requirements

• Proven experience in sales planning, sales operations, or sales reporting roles, and/or in category management sales within the CPG industry.

• Background in data management (including IRI, Nielsen, ThoughtSpot, PowerBI, and other data sources) and insight development.

• Demonstrated ability to formulate effective insights and strategies from diverse data sources.

• Experience in commercial settings.

• Well-developed collaboration and influencing capabilities.

• Self-motivated, results-oriented, and entrepreneurial.

• Understanding of customer best practices, market intelligence, category/channel/shopper trends, and how to translate shopper insights into actionable strategies.

• Bachelor’s degree preferred.

• Familiarity with Circana, Thoughtspot, primary/secondary research, and internal financial reporting/tools.

• Experience with R, Circana (IRI) Unify, MS Excel, and JD Edwards ERP system.

🏝️ Benefits

• Flexible remote work arrangement.

• Commitment to being an equal opportunity employer.

• A workplace that values diversity.