Category Insights Manager – Analyst

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Propel profitable growth within Oliver Winery's national account landscape by converting complex data into straightforward selling propositions.

• Discover distribution opportunities, identify performance gaps, and assess revenue potential.

• Conduct market research on trends, competitive dynamics, and consumer preferences.

• Formulate account-specific strategies and pinpoint distribution gaps within the Oliver portfolio.

• Execute analyses such as fair share, market indexing, velocity, TDP, geographic, economic, and category evaluations.

• Investigate root causes of performance discrepancies across volume, market share, pricing, promotions, shelf space, and distribution.

• Provide actionable insights for account presentations, business reviews, and executive decision-making.

• Create reports, leave-behinds, category reviews, and tailored recurring or ad-hoc reports.

• Offer merchandising insights and SKU-level assortment recommendations.

• Conduct post-program evaluations and enhance promotional strategies.

• Develop and assess pricing strategies and promotional initiatives.

• Analyze trade investment expenditures and distributor compliance.

• Support category plans and deliver formal category reviews and business planning presentations.

• Quantify revenue opportunities related to distribution gaps, SKU additions, and market expansion.

• Collaborate with National Account, Trade Marketing, Marketing, Sales, and senior leadership teams.

• Provide prompt support for ad-hoc data inquiries and analytical questions.

• Keep track of industry trends, shopper insights, competitor activities, and data tools.

⛳️ Requirements

• Bachelor’s degree in Business, Statistics, Data Analytics, or a related field, or equivalent work experience.

• 4+ years of experience in Category Management, Trade Marketing, Analytics, or Insights.

• CPG and/or retail experience is highly preferred.

• Proficient in retail scan data, including Nielsen, TABS, IRI/Circana, or similar.

• Expertise in TDP and velocity-based analysis.

• Familiarity with fair share analysis and market indexing.

• Capability to conduct benchmarking across retailers and markets.

• Strong analytical and problem-solving abilities.

• Advanced skills in Microsoft Excel and PowerPoint.

• Proficiency in Nielsen, TABS, Power BI, VIP, or similar category management platforms.

• Knowledge of data visualization tools.

• Exceptional verbal and written communication skills.

• Ability to design independent deliverables, leave-behinds, category reviews, and reports.

• Capacity to manage multiple priorities, projects, and timelines.

• Willingness to travel to sales/customer meetings, planning workshops, and category reviews, approximately 1–2 trips per month.

• Interest in and appreciation for wine and the beverage industry.

• Some evening and occasional weekend work may be required.

🏝️ Benefits

• Full-time, exempt position.

• Monday–Friday schedule.

• Opportunity to work for a nationally recognized winery.

• Annual performance review conducted by management.

• Goals set collaboratively with supervisor.

• Encouraged to submit a cover letter/letter of interest.

• Equal employment opportunity employer.