Category Development Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Manage the entire product lifecycle across direct-to-consumer, eCommerce, and retail channels.

• Leverage consumer, shopper, and market data to formulate assortment, pricing, shelving, and promotional strategies.

• Oversee category performance and product lifecycles, from new product development to discontinuation.

• Analyze assortments, competitors, consumer insights, and sales trends to pinpoint growth opportunities.

• Collaborate with Sales, Marketing, and Creative teams to launch new products successfully.

• Ensure accuracy in product data and category hierarchies.

• Cultivate vendor relationships, manage pricing, and explore promotional opportunities.

• Partner with Marketing for email campaigns, promotions, SEM, SEO, and on-site search content.

• Utilize category reviews and broker partnerships to bolster retail growth.

• Forecast performance and deliver actionable recommendations.

• Conduct advanced Excel analyses, including duplication and transferability assessments.

• Operate efficiently across various systems and platforms.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Analytics, or a related field is preferred.

• 2+ years of experience in category management, merchandising, or retail analytics, ideally within CPG, health and wellness, or eCommerce.

• Proficient in advanced Excel, including pivot tables, Vlookups, data analysis, and reporting.

• Strong skills in PowerPoint, capable of creating clear, executive-level presentations.

• Extensive experience with syndicated data platforms, such as Circana/IRI or NielsenIQ, to assess category trends, consumer behavior, and competitive performance.

• Possess a strong retail and analytical mindset, with the ability to translate complex data into actionable business insights.

• Excellent communication and presentation skills, capable of conveying insights across teams and to senior leadership.

• Must successfully pass drug screening processes for illegal substances in accordance with Federal Guidelines.

• Must be able to operate in a drug-free workplace governed by the FDA and adhere to Federal Guidelines.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k) with company match

• Pet insurance

• Company events

• Summer Picnic

• Festive Packages

• Holiday Celebrations

• Associate referral bonuses