Casting Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the entire talent sourcing and casting process for RYZE's paid advertisements team, which also includes organic social and TikTok Shop teams.

• Develop and sustain a talent ecosystem that supports various departments.

• Identify 15–20 new talent candidates weekly (60–80 monthly) from platforms such as Instagram, TikTok, Backstage, Casting Networks, Billo, Collabstr, and others relevant to the industry.

• Ensure that at least 30% of the sourced talent consists of UGC creators, niche voices, or non-traditional profiles.

• Address talent requests from the paid ads, organic social, and TikTok Shop teams.

• Proactively analyze top-performing advertisements and provide at least one unsolicited talent suggestion each week based on ad performance metrics and roster deficiencies.

• Guarantee that a minimum of 40 talents complete testing each month across paid, organic, and TikTok Shop channels.

• Oversee all communications with approved talent from initial contact through to testing completion.

• Manage the transition of talent from Growth House to Powerhouse status when performance benchmarks are achieved.

• Reactivate dormant roster talent or recommend their removal as necessary.

• Keep a tidy, organized, and up-to-date talent roster that is accessible to all three departments.

• Tag and classify talent by type, demographics, performance tier, and application.

• Work in collaboration with project managers to brief and prepare talent for every shoot.

• Cultivate relationships with talent and foster positive partnerships with RYZE.

• Negotiate partnership terms, scope, and duration with actors' agents.

• Provide assistance with contract negotiations for Growth House testing when needed.

⛳️ Requirements

• Proven experience in talent sourcing, casting, or influencer recruitment — preferably within a direct response, DTC, or performance marketing setting.

• A demonstrated capability to source talent through Instagram, TikTok, Backstage, Casting Networks, Billo, Collabstr, or equivalent platforms.

• Knowledge of what drives talent performance in paid social advertisements — including credibility, relatability, and audience fit within three seconds.

• Experience in managing a talent roster or database at scale — organized, labeled, and functional across multiple teams.

• Proficient in managing all aspects of talent communication from outreach to follow-up, scheduling, and testing coordination.

• Background in supporting or leading negotiations with talent or agents.

• Strong organizational capabilities — able to monitor 60–80+ candidates monthly without omitting details.

• Comfortable working independently in a contract, part-time role (20 hours per week) with defined deliverables and accountability.

• Direct response casting instincts.

• Strategic mindset for sourcing talent.

• Resourcefulness across various platforms.

• Ability to build relationships effectively.

• Organized and ownership-oriented approach.

• Proactive and performance-conscious mindset.

• Clear and effective communication skills.

🏝️ Benefits

• Competitive compensation.

• Flexible working hours.

• Opportunity to work with a dynamic and creative team.

• Professional development opportunities.

• Access to a diverse network of talent.