Campaign Strategy – Implementation Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Convert high-level marketing and campaign strategies into comprehensive execution plans, including timelines, milestones, and deliverables.

• Assist with channel intake, prioritization, and coordination among cross-functional execution teams.

• Oversee the complete campaign implementation process across creative, content, digital, mobile, email, analytics, and partner marketing workstreams.

• Aid internal teams in executing creative collateral and marketing capabilities, encompassing personalization and integration initiatives.

• Identify execution dependencies, monitor progress, and ensure that campaign deliverables are completed accurately and on time.

• Act as a central coordination point among marketing, product, analytics, channel, operations, and agency teams.

• Collaborate with Product and Marketing Strategy teams, Email Channel and Operations teams, and Marketing Information Management and channel teams.

• Facilitate communication across teams, clarify requirements, resolve execution queries, and maintain alignment on priorities and deliverables.

• Monitor campaign KPIs, collect performance insights, and assist in evaluating campaign outcomes.

• Document campaign learnings and contribute to ongoing optimization strategies.

• Convert performance insights into actionable recommendations.

• Support audience targeting and personalization initiatives.

• Maintain accurate campaign records, status updates, and progress tracking using marketing workflow tools.

• Develop and sustain campaign documentation, project plans, timelines, and related materials.

• Record business needs and translate marketing objectives into clear requirements.

• Ensure campaign activities comply with established processes, documentation standards, and control requirements.

• Maintain detail and quality throughout the entire campaign lifecycle.

⛳️ Requirements

• Proven experience in marketing strategy, campaign planning, and/or marketing campaign execution.

• Comprehensive understanding of the entire marketing campaign lifecycle, from initial strategy and intake to execution, measurement, and optimization.

• Experience in coordinating cross-functional marketing initiatives involving various teams, channels, and stakeholders.

• Strong organizational and project coordination skills, capable of managing multiple priorities, timelines, and deliverables simultaneously.

• Proficiency in Microsoft Excel, including the ability to organize, track, and analyze campaign information effectively.

• Excellent written and verbal communication skills, with the capability to work collaboratively across business, marketing, analytics, and operational teams.

• Exceptional attention to detail and a commitment to accuracy, process adherence, and quality execution.

• Ability to thrive in a fast-paced, highly collaborative environment while maintaining accountability for deliverables and follow-through.

• Must be eligible to work on Blend’s W2 without sponsorship.

• Nice to have: Experience in developing business requirements documents (BRDs) or translating business needs into functional requirements.

• Nice to have: Experience in supporting digital, mobile, and/or email marketing campaigns.

• Nice to have: Familiarity with marketing workflow, campaign management, or project tracking tools.

• Nice to have: Experience with customer segmentation, audience targeting, personalization, or marketing data integration.

• Nice to have: Background in financial services, banking, payments, or another highly regulated industry.

• Nice to have: Experience collaborating with analytics teams to assess campaign performance, interpret KPIs, and identify optimization opportunities.

🏝️ Benefits

• Health insurance

• Vision insurance

• Dental insurance

• 401K plan

• Life Insurance

• Pretax Commuter Benefits

• PTO

• Commuter benefits

• Spending accounts

• Disability coverage

• EAPs

• Supportive team environment