Campaign Strategy Analyst

This is a fully remote position, open to applicants in District of Columbia, +2 more states.

📋 Description

• Assist in the creation of campaign strategy briefs informed by research, market insights, customer challenges, and client strategic goals.

• Aid in the development of customer engagement surveys.

• Contribute to the formulation and execution of innovative customer engagement strategies.

• Support ad hoc and triggered campaigns utilizing personalization, automation, and multi-touch journeys.

• Work in partnership with PM, Analytics, Technology, and Creative teams to implement campaigns as per the annual campaign schedule.

• Oversee quality assurance for creative assets, briefs, weekly status updates, and client presentations.

• Assist in the establishment of campaign KPIs.

• Facilitate A/B testing methodologies for email and phone scripts.

• Monitor testing insights and integrate them into upcoming campaign briefs.

• Contribute to monthly campaign reports and derive insights.

• Assist in weekly status reports for clients.

⛳️ Requirements

• 1-3 years of experience in campaign planning or loyalty marketing.

• Proficiency in customer segmentation, personalization, and data-driven campaign approaches.

• Experience in campaign measurement, A/B testing, and data analysis.

• Authorization to work in the United States without the need for current or future visa sponsorship.

🏝️ Benefits

• Practical experience.

• Certifications.

• Industry training.

• A collaborative and supportive community.

• Equal employment opportunities.

• Reasonable accommodations for disabilities or religious observances.