Campaign Manager – Financial Services

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement integrated, multi-channel demand generation campaigns within the financial services sectors.

• Oversee campaign timelines, briefs, and launch strategies from initiation through to evaluation.

• Manage audience deployment in collaboration with Marketing Operations, including list requests and validations, segment filters, suppression logic, and play-based targeting.

• Lead cross-functional teams involving PMM, creative, partner marketing, client marketing, editorial, and channel managers.

• Create and sustain a comprehensive annual integrated marketing plan that includes campaign sequencing, content milestones, paid activations, and event overlaps.

• Present campaign performance metrics to senior stakeholders and sales leadership through reports, quarterly business reviews (QBRs), and steering committee presentations.

• Convert campaign data into insights regarding pipeline impact and actionable recommendations.

• Monitor deliverables, dependencies, risks, delays, approvals, and readiness using Asana.

⛳️ Requirements

• Proven experience in demand generation, campaign operations, or lifecycle marketing within a B2B setting.

• A history of successfully executing programs that drive pipeline growth.

• Excellent cross-functional project leadership capabilities.

• Competence in managing multiple concurrent workstreams, dependencies, and stakeholders within a matrixed organization.

• Knowledge of CRM, marketing automation, and campaign management tools such as Marketo, HubSpot, Salesforce, Demandbase, or Pardot.

• Strong analytical skills to identify funnel bottlenecks, interpret performance data, and derive campaign adjustments from insights.

• Familiarity with go-to-market (GTM) strategies and messaging.

• Ability to align campaign strategies with business objectives and collaborate with field sales, PMM, and senior leadership.

• Experience in the financial services sector or in a highly matrixed organization.

🏝️ Benefits

• Opportunities for professional development.

• Training and continuing education reimbursement.

• Complimentary lunches provided.

• Fully stocked kitchens available.

• Comprehensive wellness programs offered.

• Flexible time off policies.

• Family-formation benefits included.

• Paid volunteer time off available.

• Donation matching program offered.

• A flexible and connected work environment.