Business Development Representative

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of a designated territory and collaborate with assigned Account Executives on account strategy and the selection of target accounts.

• Conduct research to create target account and contact lists aligned with the Ideal Customer Profile using platforms like LinkedIn, Apollo, and other prospecting or intent-data tools.

• Implement multi-touch outbound sequences involving cold calls, tailored emails, and outreach via LinkedIn and social media.

• Customize outreach efforts by utilizing account research, trigger events, insights into buyer personas, and intent signals.

• Achieve weekly and monthly activity KPIs as well as outbound-sourced SQL targets.

• Address and qualify inbound leads within the stipulated Service Level Agreement (SLA).

• Conduct structured discovery calls based on Ideal Customer Profile and buying-stage criteria such as MEDDPICC.

• Convert both qualified inbound and outbound discussions into Sales Qualified Leads for the assigned Account Executives.

• Keep precise, up-to-date records of activities and pipeline data in Salesforce.

• Collaborate with the Marketing team on campaign follow-ups, event outreach, and feedback on lead sources.

• Work alongside assigned Account Executives on territory strategy and account-based outbound initiatives.

• Occasionally represent Thought Industries at sponsored events, webinars, and field marketing activities.

⛳️ Requirements

• A Bachelor’s degree or equivalent experience.

• A minimum of 2 years of experience in B2B SaaS sales, sales development, or a related field.

• Proven success in proactive outbound prospecting, including cold calling and cold emailing.

• Self-motivated and results-driven.

• Open to coaching and capable of handling rejection while iterating on messaging and strategy.

• Excellent verbal and written communication skills.

• Comfortable conducting discovery and qualification conversations over phone or video.

• Familiarity with Salesforce and Google Workspace.

• Knowledge of Gong, LinkedIn, Apollo, and other intent-based prospecting tools is advantageous.

• Experience in selling within the Learning Technology sector or to customer education/training stakeholders is preferred.

• Prior experience with account-based prospecting or target account selling is preferred.

🏝️ Benefits

• Eligibility for an annual bonus of $20,000.

• Availability of remote work options.

• Confidentiality maintained in accordance with EEO guidelines.