Branding & Loyalty Programs Manager – Compressor Systems & Services

This is a fully remote position, open to applicants in Spain.

📋 Description

• Oversee the implementation of EMEIA branding strategies within the Compressor Systems and Air Treatment sectors.

• Propel the execution and activation of brand value propositions, ensuring distinctiveness, consistent messaging, and alignment with value-selling approaches.

• Execute brand architecture, portfolio positioning, brand transitions, and brand harmonization initiatives.

• Create and manage execution roadmaps across various countries and channels.

• Facilitate cross-functional collaboration involving marketing, communications, legal, digital, operations, sales, and customer support teams.

• Track project milestones, manage stakeholder relationships, and guarantee seamless implementation of branding changes.

• Develop, execute, and oversee customer loyalty and retention programs.

• Design frameworks for loyalty, customer recognition programs, incentive structures, and engagement campaigns.

• Establish program KPIs to assess customer participation, retention, advocacy, and revenue impact.

• Analyze customer feedback, market trends, and competitor initiatives to enhance loyalty strategies.

• Act as the main EMEIA contact for corporate brand teams.

• Ensure the uniform application of brand standards, visual identity systems, messaging frameworks, and communication protocols.

• Advise local marketing teams, distributors, and business units on best branding practices.

• Cultivate partnerships with regional leaders, product teams, sales organizations, distributors, and service teams.

• Present program updates, suggestions, and assessments of business impact to senior leadership.

• Set metrics, monitor brand compliance and engagement, and provide insightful reporting and recommendations.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 5–10 years of experience in brand management, marketing, customer engagement, loyalty programs, or similar areas.

• Proven track record in managing intricate cross-functional projects across various countries and stakeholders.

• Strong grasp of brand governance, brand implementation, and customer lifecycle management.

• Preferred experience in a B2B industrial, manufacturing, engineering, or technology setting.

• Background in supporting regional or global branding efforts.

• Knowledge of customer retention, customer experience, and loyalty program development.

• Strategic thinker.

• Skilled in project and program management.

• Expertise in brand management and governance.

• Experience in customer loyalty and retention.

• Proficient in stakeholder management.

• Analytical and data-driven decision-making abilities.

• Results-oriented mindset.

🏝️ Benefits

• Private health insurance.

• Life insurance coverage.

• Pension plan.

• Flexible working arrangements.

• Employee stock programs and recognition initiatives.

• Access to wellbeing and employee assistance programs.

• Competitive salary.